Activate JobCopilot
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Digital Strategist based in Brazil.
In this role, you will be responsible for shaping and optimizing end-to-end digital experiences that directly impact business growth and performance. You will translate brand positioning into structured, high-performing website architectures, ensuring clarity, usability, and conversion efficiency across all digital touchpoints. Working closely with cross-functional teams such as Brand Strategy, Messaging, Design, and Development, you will bridge the gap between creative direction and measurable outcomes. Your work will focus on aligning SEO, AEO, content strategy, and conversion pathways with pipeline and revenue goals. Through continuous analysis, experimentation, and optimization, you will identify opportunities to improve user journeys and lead quality. This is a highly strategic and hands-on role within a fast-paced, collaborative, and innovation-driven environment.
Accountabilities:
- Lead audits of websites and digital experiences to identify structural, strategic, and performance improvement opportunities
- Translate brand strategy into effective website architecture, messaging flow, and conversion-focused user journeys
- Oversee digital activation campaigns in collaboration with cross-functional teams, ensuring alignment with growth and pipeline objectives
- Own SEO strategy (technical, on-page, and structural), including keyword research aligned with ICPs and buyer journeys
- Develop and lead AEO initiatives to optimize content for AI-driven and answer-based search ecosystems
- Analyze performance data and user behavior to identify friction points, drop-offs, and optimization opportunities
- Design and execute CRO strategies, including hypothesis development, testing, and post-launch optimization
- Ensure alignment between brand positioning, content structure, and full-funnel performance
- Support pre-sales efforts by delivering strategic digital recommendations and performance insights
- Lead client workshops, presentations, and executive discussions with clarity and strategic confidence
Requirements:
- 4+ years of experience in digital strategy, growth strategy, or integrated marketing strategy, preferably in agency environments
- Strong understanding of B2B marketing ecosystems, especially within SaaS or technology sectors
- Experience working with CRM platforms (e.g., HubSpot, Salesforce, Attio, Pipedrive) for pipeline tracking and revenue attribution
- Proficiency in analytics tools (e.g., Google Analytics, Mixpanel, Amplitude) to build funnels and derive insights
- Hands-on experience with CRO tools (e.g., Optimizely, VWO, AB Tasty, Hotjar) and experimentation methodologies
- Strong knowledge of SEO tools (e.g., Ahrefs, Surfer, Google Search Console) and modern AEO practices
- Ability to connect brand strategy, content systems, and performance marketing into cohesive digital frameworks
- Experience facilitating client workshops and presenting to senior stakeholders
- Strong analytical mindset combined with structured communication and storytelling skills
- Ability to work independently, build frameworks from scratch, and operate in complex, fast-moving environments
Benefits:
- Unlimited PTO to support work-life balance and personal wellbeing
- Fully remote work with flexibility to work from anywhere
- Flexible schedule aligned with project milestones and delivery needs
- Competitive salary paid in USD
- Collaborative, international, and high-performance team environment
- Opportunity to work on innovative B2B tech and SaaS projects.
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