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Google Ads Specialist

icon building Empresa : Pavago
icon briefcase Tipo de Emprego : Periodo Integral
icon remote-alt Remote / Work from Home

Número de Aplicantes

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Descrição do Emprego - Google Ads Specialist

Google Ads Specialist

Location: Remote
Type: Contract-to-Hire

Working Hours: US Hours

Pavago is seeking an experienced Google Ads Specialist to develop, manage, and scale paid search campaigns for our client.

They are a fast-growing residential plumbing company serving the Dallas–Fort Worth area, and are looking for a data-driven marketer who can help them generate high-quality leads while managing cost-per-click efficiency.

This role starts as a contract position with the opportunity to transition into a full-time role based on performance and fit.

What You’ll Do

Campaign Development

  • Build, launch, and optimize client-specific Google Search campaigns.
  • Develop both broad service-focused and geo-targeted campaigns tailored to each client’s business goals.
  • Build, launch, and optimize two initial campaigns:

1. City-focused campaign covering all plumbing services.
2. Broad single-service campaign (e.g., “Water Heater Repairs in Keller, Frisco, Plano”).

Tracking & Reporting

  • Implement and manage conversion tracking via Google Tag Manager (required).
  • Set up reporting dashboards to monitor KPIs (CPC, CTR, Conversion Rate, ROAS, CPL).
  • Present clear, actionable performance reports to clients and internal teams.

Optimization

  • Continuously test keywords, ad copy, bidding strategies, and targeting to improve lead quality and cost efficiency.
  • Provide recommendations on budget allocation across campaigns for maximum ROI.
  • Manage negative keywords, ad extensions, landing page relevance, and Quality Score improvements.

Cross-Channel Marketing

  • Run Meta campaigns for retargeting and lead nurturing when applicable.
  • Suggest strategies for integrating PPC efforts with SEO and organic marketing initiatives.

Collaboration

  • Partner with Pavago’s content, web, and analytics teams to align landing pages, copy, and tracking with campaign goals.
  • Communicate insights and strategy recommendations clearly to both internal teams and clients.

Requirements

  • 3+ years of proven experience managing Google Search PPC campaigns.
  • Strong expertise in keyword research, bidding strategies, and Quality Score optimization.
  • Google Tag Manager proficiency (must-have).
  • Familiarity with conversion tracking tools and CRM integrations (HubSpot, Salesforce, or similar).
  • Familiarity with conversion tracking in ServiceTitan (preferred, but not required).
  • Strong analytical skills with the ability to turn data into actionable insights.
  • Excellent communication and client-facing skills.

Preferred

  • Prior experience with agency or contractor background managing multiple client accounts.
  • Experience with plumbing, HVAC, or other local home service industries.
  • Knowledge of Meta Ads (Facebook/Instagram) for retargeting and funnel completion.
  • Familiarity with SEO strategies for integrated paid + organic performance.

Interview Process
Our recruitment process is designed to be efficient and candidate-friendly:

  1. Initial Screening with Pavago’s Recruitment Coordinator.
  2. Client Interview to assess technical expertise and role alignment.
  3. Final Discussion with leadership for cultural and strategic fit.
Original job Google Ads Specialist posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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