Google Ads Specialist

Google Ads Specialist

Location: Remote
Type: Contract-to-Hire

Working Hours: US Hours

Pavago is seeking an experienced Google Ads Specialist to develop, manage, and scale paid search campaigns for our client.

They are a fast-growing residential plumbing company serving the Dallas–Fort Worth area, and are looking for a data-driven marketer who can help them generate high-quality leads while managing cost-per-click efficiency.

This role starts as a contract position with the opportunity to transition into a full-time role based on performance and fit.

What You’ll Do

Campaign Development

• Build, launch, and optimize client-specific Google Search campaigns.
• Develop both broad service-focused and geo-targeted campaigns tailored to each client’s business goals.
• Build, launch, and optimize two initial campaigns:

1. City-focused campaign covering all plumbing services.
2. Broad single-service campaign (e.g., “Water Heater Repairs in Keller, Frisco, Plano”).

Tracking & Reporting

• Implement and manage conversion tracking via Google Tag Manager (required).
• Set up reporting dashboards to monitor KPIs (CPC, CTR, Conversion Rate, ROAS, CPL).
• Present clear, actionable performance reports to clients and internal teams.

Optimization

• Continuously test keywords, ad copy, bidding strategies, and targeting to improve lead quality and cost efficiency.
• Provide recommendations on budget allocation across campaigns for maximum ROI.
• Manage negative keywords, ad extensions, landing page relevance, and Quality Score improvements.

Cross-Channel Marketing

• Run Meta campaigns for retargeting and lead nurturing when applicable.
• Suggest strategies for integrating PPC efforts with SEO and organic marketing initiatives.

Collaboration

• Partner with Pavago’s content, web, and analytics teams to align landing pages, copy, and tracking with campaign goals.
• Communicate insights and strategy recommendations clearly to both internal teams and clients.

Requirements

• 3+ years of proven experience managing Google Search PPC campaigns.
• Strong expertise in keyword research, bidding strategies, and Quality Score optimization.
• Google Tag Manager proficiency (must-have).
• Familiarity with conversion tracking tools and CRM integrations (HubSpot, Salesforce, or similar).
• Familiarity with conversion tracking in ServiceTitan (preferred, but not required).
• Strong analytical skills with the ability to turn data into actionable insights.
• Excellent communication and client-facing skills.

Preferred

• Prior experience with agency or contractor background managing multiple client accounts.
• Experience with plumbing, HVAC, or other local home service industries.
• Knowledge of Meta Ads (Facebook/Instagram) for retargeting and funnel completion.
• Familiarity with SEO strategies for integrated paid + organic performance.

Interview Process
Our recruitment process is designed to be efficient and candidate-friendly:

1. Initial Screening with Pavago’s Recruitment Coordinator.
2. Client Interview to assess technical expertise and role alignment.
3. Final Discussion with leadership for cultural and strategic fit.