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This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Growth & Optimization for a DTC Supplement Brand in Brazil.
This role is a high-impact growth leadership position focused on owning and scaling the conversion and landing page ecosystem for a fast-growing direct-to-consumer supplement brand operating at significant monthly revenue scale. You will be responsible for optimizing the full funnel performance across acquisition channels, ensuring that every landing page is continuously tested, measured, and improved based on real business outcomes. The environment is highly data-driven and experimentation-led, with a strong emphasis on direct-response marketing principles and performance optimization. You will collaborate closely with paid media, creative, and copywriting teams to drive customer acquisition efficiency and scale what works. This is a strategic yet hands-on role where you will shape CRO systems, build scalable testing frameworks, and directly influence revenue growth. It is an opportunity to take ownership of a core growth lever in a fast-moving, high-performance e-commerce environment.
Accountabilities:
- Own and optimize the full landing page ecosystem across all acquisition channels, ensuring consistent performance improvements.
- Design and manage a structured A/B testing and experimentation framework to evaluate landing page performance and implement winning variations.
- Develop, launch, and optimize landing page systems for multiple traffic sources, including paid social, search, and native advertising.
- Lead conversion rate optimization (CRO) initiatives by identifying friction points and implementing data-driven improvements across funnels.
- Collaborate closely with media buying, creative, and copywriting teams to ensure alignment between traffic sources and conversion assets.
- Analyze key performance metrics such as ROAS, CAC, conversion rates, and funnel efficiency to guide decision-making.
- Build and refine scalable processes, documentation, and workflows for landing page production and optimization.
- Manage internal or external copywriters and ensure a consistent pipeline of high-performing landing page concepts and iterations.
- Act as the central point of coordination between growth, creative, and performance marketing stakeholders.
Requirements:
- Proven experience in building, managing, or optimizing high-performance landing pages and sales funnels.
- Strong background in direct-response marketing, DTC, performance marketing, or CRO-focused environments.
- Hands-on experience designing and executing A/B tests and making decisions based on quantitative performance data.
- Deep understanding of conversion principles, user psychology, customer journeys, and funnel optimization strategies.
- Strong analytical skills with the ability to interpret marketing and conversion metrics to drive decisions.
- Experience working closely with paid acquisition channels such as Meta, Google, or native advertising platforms.
- Ability to manage multiple projects and stakeholders in a fast-paced, performance-driven environment.
- Strong copywriting evaluation and communication skills.
- Highly organized, proactive, and ownership-driven mindset.
- Nice to have: experience in supplements, health, wellness, or consumer products.
- Nice to have: familiarity with DACH markets and native advertising platforms.
- Nice to have: experience managing creative teams, copywriters, or ecommerce platforms such as Shopify.
Benefits:
- Fully remote role with high flexibility.
- Competitive compensation aligned with experience.
- Opportunity to work with a fast-scaling international DTC brand.
- High ownership over core growth and conversion strategy.
- Exposure to advanced direct-response marketing and CRO experimentation systems.
- Long-term growth opportunities within a high-performance, data-driven team.
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