Inbound Marketing Specialist

Inbound Marketing Specialist

Location: Remote
Position Type: Full-Time
Working Hours: US Hours

About the Role

We are seeking a highly motivated Inbound Marketing & Lead Generation Specialist for our client to consistently deliver qualified leads through email campaigns, AI-driven content, and community engagement. This role is hands-on and performance-driven: you’ll be responsible for creating campaigns, engaging directly with prospects, and ensuring your work directly translates into new leads for our business.

✨ In short: You’ll be measured by how many quality leads you generate. Every email, post, or conversation should move prospects closer to becoming customers.

Key Responsibilities

Email Marketing & Automation

• Build, launch, and optimize email drip/trickle campaigns to move prospects through the buyer journey.
• Segment audiences, personalize messaging, and A/B test subject lines/content for maximum conversions.
• Monitor open rates, CTRs, and conversions to improve campaign performance.

Content Creation & Strategy

• Use AI tools (e.g., ChatGPT, Jasper) to create local, relevant blogs, articles, and social posts tailored to target audiences.
• Develop and manage content calendars aligned with lead generation goals.
• Optimize all content for SEO and conversions to increase inbound traffic and visibility.

Community & Social Media Engagement

• Actively engage in Facebook Groups, Marketplace, Instagram, and other communities to generate leads.
• Start conversations, respond to inquiries, and move prospects from engagement to lead status.
• Stay current with platform trends and adjust strategies to maximize reach and conversions.

Lead Generation & Reporting

• Maintain an unwavering focus on lead generation as the top priority.
• Track all activities against lead metrics (leads generated, conversion rates, cost per lead).
• Provide regular reports and insights to optimize campaigns.
• Collaborate with the sales team for a smooth handoff of qualified leads.

What We’re Looking For

• Proven experience in inbound marketing, lead generation, or social media engagement.
• Strong ability to design and run email drip campaigns that convert.
• Hands-on experience with AI tools for content creation.
• Direct experience engaging with prospects in Facebook Groups, Marketplace, Instagram, or similar platforms.
• Solid understanding of SEO, buyer personas, and conversion funnels.
• Results-driven mindset with a history of meeting or exceeding lead-generation targets.
• Excellent written and verbal communication skills (English proficiency required).

Interview Process

We believe in keeping the process clear and efficient:

1. Application Review – Our team will review your application.
2. Initial Screening Interview – A short video call to discuss your experience, skills, and interest in the role.
3. Practical Task – A short assignment (e.g., creating a sample email drip outline or drafting a quick AI-generated social post) to evaluate your hands-on skills.
4. Final Interview – A deeper conversation with our client to assess culture fit and alignment with lead-generation goals.
5. Offer – If successful, you’ll receive an offer to join their team!

How to Apply

If you’re excited about driving real results through inbound marketing and lead generation, we’d love to hear from you.

👉 Apply Now