This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Manager | SaaS B2B based in Brazil.
This is a senior leadership opportunity for a growth-minded marketing professional responsible for driving demand generation and directly contributing to business growth. You will lead the evolution of an established marketing structure, bringing greater maturity, scalability, experimentation, and data-driven decision-making to the function. The role spans both paid and organic acquisition, treating channels such as paid media, SEO, content, social media, and partnerships as parts of one integrated growth engine. You will connect marketing with Sales and Customer Success across the full funnel, from acquisition and activation through retention. Success will be measured through efficient, sustainable growth and strong command of metrics such as CAC, LTV, ROAS, payback, and conversion. The role offers significant strategic influence, operational ownership, and direct exposure to executive leadership.
Accountabilities:
- Own marketing results and the function’s direct contribution to company growth, using growth as the primary measure of team success.
- Mature, modernize, and scale the existing marketing structure by establishing a culture of experimentation, accountability, and data-driven decision-making.
- Build and continuously evolve an integrated acquisition strategy covering paid and organic channels throughout the funnel, from awareness and traffic through conversion.
- Define channel priorities across paid search, paid social, SEO, content, and partnerships based on CAC, LTV, payback, funnel efficiency, and expected business impact.
- Connect growth strategy with Sales and Customer Success by analyzing the complete customer journey, including acquisition, activation, and retention.
- Lead the internal marketing team while managing external partners, suppliers, and agencies involved in execution.
- Establish structured experimentation cycles, including A/B tests, new channels, and new formats, with clear hypotheses, success criteria, and analysis of results.
- Oversee paid media campaigns, including budget allocation, targeting, creative strategy, and ongoing optimization with a strong focus on CAC and cost efficiency.
- Lead the organic growth strategy across SEO, content, and social media, identifying opportunities to increase sustainable growth with low marginal acquisition costs.
- Instrument and monitor the marketing funnel, tracking traffic, conversion, cost per lead, cost per opportunity, and other relevant indicators to identify bottlenecks and optimization opportunities.
- Report marketing performance, risks, insights, and recommendations directly to executive leadership.
Requirements:
- Have more than 10 years of experience in marketing leadership, with strong expertise across both paid and organic acquisition within B2B SaaS environments.
- Demonstrate previous experience in growth marketing, including experimentation, structured testing, funnel optimization, and end-to-end performance management.
- Have experience leading internal marketing teams and managing external suppliers, partners, and agencies.
- Bring previous experience in a senior management position, with a proven leadership track record rather than this being a first management role.
- Demonstrate a track record of maturing and scaling existing marketing structures while improving cost efficiency and managing metrics such as CAC, LTV, ROAS, payback, and funnel conversion.
- Be able to move effectively between strategic leadership, including channel mix, budget allocation, and organizational development, and tactical execution, including launching experiments, optimizing campaigns, and managing team priorities.
- Possess strong analytical and communication skills, with the ability to interpret marketing funnels and performance metrics and communicate insights clearly to executive stakeholders.
- Demonstrate a growth-oriented mindset, strong ownership, sound judgment, and the ability to make decisions based on data rather than assumptions or channel inertia.
Benefits:
- Fully remote work model.
- R$1,200 per month through the iFood Benefits card for meal and food allowances.
- R$500 onboarding allowance through iFood Benefits for home office expenses.
- Seguros Unimed health insurance with no coparticipation or employee discount for the policyholder.
- Bronze dental insurance.
- Life insurance.
- Access to Pipo Saúde, a health benefits and support platform.
- Wellhub membership for fitness and wellness services.
- Access to Kaledo, a corporate benefits and advantages club.
- Zenklub access for mental health and emotional well-being support.
- Creditas benefits, including payroll-deductible loans and salary advances.
- Access to Unit financial consulting.
- Childcare assistance.
- Birthday day off.
- An environment that values inclusion, respect, individuality, high performance, innovation, and professional development.
- Support for an inclusive workplace, including attention to accessibility needs and respect for employees’ chosen names and identities.
How Jobgether works:
We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.
We appreciate your interest and wish you the best!
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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