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Performance Creative Strategist

icon briefcase Tipo de Emprego : Periodo Integral
icon remote-alt Remote / Work from Home

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Descrição do Emprego - Performance Creative Strategist

Full-Time | Direct Response | High-Impact Growth Role

About the Role

We are building a category-defining lifestyle brand in the pet space and are looking for a Performance Creative Strategist who understands that creative is the growth engine.

Your work will directly influence millions in paid media spend and materially impact revenue. You will collaborate closely with a Senior Creative Strategist and video editors to transform deep consumer insight into high-converting paid social creative.

This role is not about aesthetics. It’s about measurable performance.

Role Overview

Your responsibility is to understand what makes the customer act — and translate that into creative that scales.

You will:

  • Identify motivations, objections, and psychological triggers
  • Develop structured creative concepts rooted in consumer psychology
  • Own the full lifecycle of performance ideation — from research to execution
  • Continuously iterate based on performance data

Core Responsibilities

Creative Strategy & Execution

  • Develop original performance-driven creative concepts
  • Write high-converting hooks, scripts, angles, and detailed briefs for editors
  • Generate new concepts consistently and iterate on winning angles
  • Build creative around structured hypothesis testing

Consumer Research & Psychology

  • Conduct deep research into customer personas and emotional drivers
  • Analyze reviews, comments, competitors, and market trends
  • Identify objections and buying triggers
  • Align creative to awareness stages and psychological frameworks

Platform & Performance Expertise

  • Deep understanding of Meta advertising ecosystem
  • Familiarity with Meta’s Andromeda system and creative-driven scaling
  • Build creatives optimized for algorithmic distribution and broad targeting
  • Analyze performance data and refine strategy based on insights

Collaboration

  • Work directly with video editors to execute concepts to a high standard
  • Collaborate closely with senior strategy leadership
  • Move fast, iterate often, and respond to performance feedback

Requirements

  • Proven experience developing performance creatives for Meta
  • Strong understanding of consumer psychology and direct response marketing
  • Ability to write high-converting hooks and scripts
  • Experience with awareness stages, persona development, and structured creative testing
  • Strong independent thinking and idea generation
  • Ability to operate quickly in a performance-driven environment
Original job Performance Creative Strategist posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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