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We are seeking a Social Media Analytics & Insights Manager to own performance measurement, analysis, and reporting across social media channels, with a strong focus on connecting social activity to website performance using Google Analytics (GA4).
This role is responsible for transforming data into clear insights and recommendations that inform content strategy, campaign optimization, and business decisions. The ideal candidate is highly analytical, comfortable working across platforms, and able to translate metrics into meaningful outcomes.
Working hours: 9:00 AM – 5:00 PM EST
Key Responsibilities:
- Social Media Analytics
- Track and analyze performance across social platforms (e.g., LinkedIn, Meta, X, TikTok, YouTube).
- Monitor key metrics, including:
- Reach and impressions
- Engagement rates
- Follower growth
- Video performance
- Identify trends, patterns, and opportunities for optimization.
- Web Analytics (Google Analytics)
- Use Google Analytics (GA4) to analyze:
- Traffic from social channels
- User behavior on site
- Conversion paths and events
- Connect social media activity to:
- Website engagement
- Lead generation
- Conversion outcomes
- Validate and troubleshoot tracking and attribution issues.
- Reporting & Dashboards
- Build and maintain standardized dashboards and reports for leadership and teams.
- Deliver weekly and monthly performance reports with:
- Insights
- Key trends
- Actionable recommendations
- Ensure consistency in metrics and definitions across brands or channels.
- Insights & Recommendations
- Translate data into clear, practical insights to inform:
- Content strategy
- Campaign optimization
- Channel investment decisions
- Partner with social, content, and paid media teams to improve performance.
- Measurement Frameworks
- Define KPIs and benchmarks aligned with business goals.
- Support A/B testing and performance measurement.
- Maintain documentation for tracking, metrics, and reporting standards.
- Tools & Data Management
- Work with native platform analytics, social management tools, and GA4.
- Ensure data accuracy, cleanliness, and reliability.
- Stay current on analytics best practices and platform changes.
Required Qualifications:
- 3–6+ years experience in social media analytics or digital analytics
- Strong hands-on experience with Google Analytics (GA4)
- Experience analyzing data from multiple social platforms
- Ability to synthesize data into insights and recommendations
- Strong Excel / Google Sheets skills
Preferred Qualifications:
- Experience with social media management or analytics tools (e.g., Hootsuite, Sprout)
- Familiarity with attribution models and conversion tracking
- Experience supporting B2B and/or B2C marketing teams
- Experience working across multiple brands or business units
What Success Looks Like (First 90 Days):
- Clear, standardized reporting across social and web
- Reliable connection between social activity and website outcomes
- Actionable insights that influence content and campaign decisions
- Improved clarity and confidence in performance measurement
Ideal Traits:
- Highly analytical and detail-oriented
- Strong communicator who can explain data clearly
- Curious, proactive, and insight-driven
- Comfortable working with multiple stakeholders
$1 - $1 an hour
About 1840 & Company
1840 & Company is a global leader in Business Process Outsourcing (BPO) and remote talent solutions, dedicated to propelling businesses forward through our comprehensive suite of services. We specialize in connecting companies with world-class freelance professionals and delivering top-tier outsourcing services, across over 150 countries worldwide.
Our mission is to empower growth for forward-thinking businesses, seamlessly bridging any skill or resource gaps with our expertly vetted talent pool. We firmly believe in fostering an environment where exceptional individuals can achieve an optimal work-life balance, working remotely from any location, while maximizing their professional growth and earning potential.
We are headquartered in Overland Park, KS, USA with service delivery facilities in the Philippines, India, Ukraine, South Africa and Argentina. We invite you to explore the opportunities we offer and consider joining our exclusive network of global freelance talent. Visit www.1840andco.com to learn more about us. To explore a wealth of career opportunities and find a role that suits your unique skills and aspirations, please visit our dedicated jobs portal at jobs.1840andco.com.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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