Senior Acquisition Marketing Manager (Fixed-Term)

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Role You'll Play

You’re a strategic, hands-on acquisition leader who will scale customer growth through paid social and programmatic during a high-impact growth period. As a senior individual contributor on a 1-year fixed-term contract, you’ll own full-funnel strategy, day-to-day optimisation, and budget management across TikTok, Snapchat, and programmatic platforms, partnering closely with creative, product, data, CRM, and senior stakeholders to turn insights into measurable acquisition results.

• Own end-to-end acquisition strategy across TikTok, Snapchat, and programmatic channels aligned to quarterly and annual growth targets


• Manage significant media budgets, pacing and reallocating spend based on performance to maximise acquisitions and ROI


• Develop full-funnel campaign approaches across targeting, bidding, creative, and landing page strategy to improve conversion and efficiency


• Lead a rigorous testing roadmap, including A/B tests, incrementality studies, and holdout experiments


• Implement automation and AI-driven solutions to scale campaign management and performance optimisation


• Partner closely with internal creative teams to build and iterate high-performing assets informed by performance data


• Build and maintain measurement and analytics frameworks to monitor results, surface insights, and guide decisions


• Communicate performance, learnings, and recommendations to senior leadership and cross-functional partners with clarity and confidence

 The Experience You’ll Bring

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  6+ years of acquisition marketing experience with deep hands-on expertise in paid social platforms (Meta, TikTok, Snapchat)

  
  

  Experience automating and scaling campaigns using AI-powered tools, platform automation features, and/or custom bidding and creative optimisation workflows

  
  

  Proven hands-on experience managing and optimising programmatic campaigns (DSPs, display, video)

  
  

  Strong track record managing large, complex budgets with clear ROI accountability

  
  

  Demonstrated success driving acquisition growth through rigorous experimentation (A/B testing, incrementality, holdout)

  
  

  Strong analytical skills across campaign performance analysis, attribution modelling, and optimisation

  
  

  Confident communicator who can present results, insights, and recommendations to senior leadership

  
  

  Able to operate independently as a senior individual contributor, owning outcomes and collaborating effectively across teams

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

   

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  

  
  
  
  
  
  

  
  

  
  

  
  

   

  
  

   

  
  

  This is a 12 month fixed term contract