Specialist Brand Marketing

Job Title

Portfolio & Trade Marketing Analyst - Trilingue (ENG, SPA, POR)
Career Level: S30
Location: Corporativo Hershey São: Paulo R. Purpurina, 400 - Vila Madalena, SP, 05435-030, Brasil
Trilingual: Advanced Spanish + Advanced Portuguese + Intermediate English

Why Hershey?

At Hershey, you'll have the opportunity to influence business decisions through data-driven insights, collaborate with cross-functional teams across multiple markets, and contribute to the growth of some of the world's most iconic brands. We offer a purpose-driven culture where your ideas, analytical expertise, and contributions can make a meaningful impact.

About The Hershey Company

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

How will you fit in the big picture?

We are looking for a Trade Marketing Analyst who is passionate about transforming business data into actionable recommendations. The ideal candidate has strong analytical capabilities, commercial acumen, and experience working cross-functionally to improve portfolio performance, forecasting accuracy, and business decision-making. This professional thrives in a fast-paced environment and enjoys connecting market insights, financial performance, and supply chain realities to drive sustainable growth.

What will you do?

• Analyze portfolio performance, sales trends, gross margin, SKU productivity, and category representativeness.


• Identify portfolio optimization opportunities, including SKU rationalization, delisting, and product substitution recommendations.


• Lead seasonal portfolio planning and readiness processes for Puerto Rico and Export markets.


• Develop portfolio recommendations and support forecasting activities through data-driven analysis.


• Coordinate cross-functional initiatives involving Commercial, Supply Chain, Finance, Trade Marketing, and Insights teams.


• Ensure timely delivery of critical business inputs such as pricing, logistics information, assets, and portfolio readiness requirements.


• Conduct post-season analyses, including sell-in and sell-out performance evaluations.


• Drive continuous improvement initiatives across portfolio management, innovation processes, and forecasting workflows.


• Support business decision-making through scenario planning, financial analysis, and market performance insights.


• Prepare and present recommendations to stakeholders using Excel, PowerPoint, and internal reporting tools.

Minimum Education & Requirements

• Bachelor's Degree in Business Administration, Marketing, Finance, Engineering, Economics, or related fields.


• 3+ years of experience in Trade Marketing, Portfolio Management, Commercial Analytics, Demand Planning, Business Intelligence, Category Management, or similar analytical functions.


• Advanced Spanish and Intermediate English proficiency.


• Strong analytical skills, including forecasting, sell-in/sell-out analysis, scenario planning, margin analysis, and business performance evaluation.


• Experience working with portfolio optimization methodologies such as SKU rationalization, ABC analysis, portfolio mix management, and lifecycle management.


• Advanced Microsoft Excel and PowerPoint skills.


• Experience collaborating with cross-functional stakeholders across Commercial, Finance, Supply Chain, and Marketing functions.


• Strong project management and organizational skills.


• Experience within Consumer-Packaged Goods (CPG/FMCG) companies is highly preferred.

Work Schedule, Work Model & Location:

• Location: Vila Madalena, São Paulo, Brazil


• Work Model: Hybrid (3 days in-office / 2 days remote)


• Schedule: Monday to Friday


• Working Hours: 9:00 AM to 6:00 PM

What We Offer:

• Very competitive salary aligned with the market.


• All legal benefits.


• Above-law benefits.


• Hybrid work model.


• Opportunities for professional growth and career development.


• Exposure to plant operations, supply chain finance, manufacturing leadership, and regional finance processes.


• The opportunity to work for a global snacking and confectionery leader with iconic brands and a strong focus on operational excellence, innovation, and long-term growth.


• Opportunities to grow within the company.

Don’t forget to attach your up-to-date CV in English and your personal contact information updated.

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