Sr. Manager | Growth Marketing, Paid & Non Paid Media

Requisition ID: 63286 ABOUT WHIRLPOOL CORPORATION Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. The team you will be a part of Our D2C & Digital Marketing teams are responsible for driving the ecommerce strategy and business growth. You will be part of a cross functional regional team (LATAM), that addresses local goals of each specific country and brand. You'll also have the opportunity to engage in a global community of digital experts and talents! This role in summary In this role, you will be responsible for developing performance marketing for ecommerce in Brazil, driving qualified traffic, conversion and ROAS for our brands Brastemp, Consul, KitchenAid, Compra Certa and Compra Direta. This position oversees all the paid media campaigns from multiple channels (Google, Meta, Affiliates, Comparison Engines) and non paid media efforts (SEO, CRM) and you will work closely with Marketing, Commercial and Operations functions. Your responsibilities will include Develop and optimize paid media campaigns in an integrated calendar, delivering from awareness to conversion goals (all sites, media channels and brands); Partner with media channels, executing robust JBP plans (eg Google, Meta); Manage media investment budget, define and track full funnel KPIs targets; Assess and develop organic traffic growth through SEO best practices, working closely with Digital Product team to prioritize roadmaps; Increase non paid media relevance, boosting CRM performance (leads acquisition, audience segmentation, content, commercial policy etc); Partner with the Brand team and Ad. & Digital Agencies to develop communication plans (paid media, CRM, on site, live shopping), improving our creatives performance and brand lift; Improve media dashboards, enabling structured insights and performance management; Foster analytics and measurement capabilities (eg. attribution models, MMM); Accelerate learning through practical use cases and experimentation; Develop a high performance and engaged team, creating a solid pipeline of digital marketing talents. Minimum requirements Bachelor degree; Strong background in digital marketing, focused on performance media; Strong leadership experience, managing complex business and cross functional teams; Advanced English. What we offer _Two days of remote work per week; _Short Friday every Friday; _Flexible schedule; _"No dress code"; _Gympass; _Transportation voucher, Shuttle buses or Free on-site parking; _Food voucher; _Meal on-site; _Benefits such as payment-deducted or social loans, health plan, dental plan, life insurance, and private pension plan compatible with the market; _Annual Executive Check-Up covered by the Health Plan, with no co-payment; _Employee Support Program, with 24-hour assistance from legal, social, financial, social workers, and psychologists; _Daycare allowance or Nursery at the company; _Services available on-site: beauty and aesthetics salon, in-house bank, laundry, cafeteria, restaurant, and lactation room; _Two weeks of remote work per year; _After 5 years with the company, eligible employees can take four weeks of paid leave; _Retention bonus; _Executive discount on products through Compra Certa; _Discounts on insurance (pet, auto, home, bike, travel, and more); _Extended maternity/paternity leave. Learn more at https://www.whirlpoolcareers.com/trabalhe-conosco-no-brasil/ Additional information This position is located in São Paulo, Brazil, about 15 minutes away from Sacomã Metro station on the Green Line. Here is where our Spare Parts Distribution Center and the Administrative Headquarters of the following departments are concentrated: Ecohouse (Water Business), Compra Certa (e-commerce), Technology, Customer Service, Logistics, Controllership, Treasury, Tax, Legal, Human Resources, Communication, Supplies, and Digital. Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.