Sr. Manager Trade Marketing (Merchandising, Execução e Eventos)

Requisition ID: 70459 About Whirlpool Corporation Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2024, the company reported approximately $17 billion in annual sales - close to 90% of which were in the Americas - 44,000 employees, and 40 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com. The team you will be a part of We are seeking a high-caliber leader to spearhead our Trade Marketing and Field Execution strategy. In this role, you will be the bridge between commercial planning and retail reality, overseeing a nationwide field force, back-office support, and commercial engagement initiatives. You will be responsible for ensuring our brand wins at the "moment of truth" across major national retailers. This role in summary We are seeking a high-caliber leader to spearhead our Trade Marketing and Field Execution strategy. In this role, you will be the bridge between commercial planning and retail reality, overseeing a nationwide field force, back-office support, and commercial engagement initiatives. You will be responsible for ensuring our brand wins at the "moment of truth" across major national retailers. Your responsibilities will include Field Execution & Retail Excellence Lead and develop a high-performing Field Force, managing a structure of supervisors and promoters across major national accounts. Drive KPIs related to store activation, share of shelf, planogram compliance, and point-of-purchase (POP) visibility. Manage the operational relationship with major retailers to ensure flawless execution of promotional calendars. Commercial Incentives & Events End-to-end ownership of the Annual Sales Convention and regional commercial events, fostering team alignment and culture. Design and implement Sales Incentive Programs (SPIFFs/Contests) to drive sell-out and reach commercial targets. Manage the budget and ROI analysis for all trade activities and activations. Commercial Back-office & Training Lead the Commercial Back-office team to ensure administrative efficiency and support for the sales force. Oversee the Training & Development department, ensuring the field team and sales partners are experts in our product portfolio and retail execution standards. Minimum requirements Experience: 8+ years in Trade Marketing or Sales Operations, with a proven track record in FMCG or Consumer Electronics sectors. Leadership: Significant experience managing large, decentralized teams and external agencies. Analytical Skills: Proficiency in retail data analysis (Sell-in/Sell-out, ROI, Market Share) and CRM/Field Management tools. Communication: Exceptional stakeholder management skills, with the ability to influence both C-level executives and field staff. Education: Bachelor's degree in Business, Marketing, or related fields. An MBA is highly preferred. Language: Fluency in English What we offer _Flexible schedule; _"No dress code"; _Gympass; _Transportation voucher, Shuttle buses or Free on-site parking; _Food voucher; _Meal on-site; _Benefits such as payment-deducted or social loans, health plan, dental plan, life insurance, and private pension plan compatible with the market; _Annual Executive Check-Up covered by the Health Plan, with no co-payment; _Employee Support Program, with 24-hour assistance from legal, social, financial, social workers, and psychologists; _Daycare allowance or Nursery at the company;; _Services available on-site: beauty and aesthetics salon, in-house bank, laundry, cafeteria, restaurant, and lactation room; _Two weeks of remote work per year; _After 5 years with the company, eligible employees can take four weeks of paid leave; _Retention bonus; _Executive discount on products through Compra Certa; _Discounts on insurance (pet, auto, home, bike, travel, and more); _Extended maternity/paternity leave. Learn more at https://www.whirlpoolcareers.com/trabalhe-conosco-no-brasil/ Connect with us and learn more about Whirlpool Corporation See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.