Duracell is the world's leading manufacturer of high-performance alkaline batteries, specialty cells, and rechargeable batteries. Known for superior quality and innovation, Duracell powers billions of devices and plays an essential role in the lives of consumers around the globe. With a commitment to trust, reliability, and performance, we continue to lead the industry through cutting-edge technology and customer-first partnerships.
The Sales Supervisor – Indirect Channel is the frontline commercial role responsible for executing Duracell's strategies across distributor territories, small and large independent retailers, and High Frequency Stores (HFS). This role builds foundational skills in distributor management, field execution, and commercial relationship development.
1. Execute Field Strategies
Implement sales and execution strategies at assigned indirect channel outlets
Execute brand drivers: checkouts, visibility, and promotional displays
Ensure product availability, correct pricing, and planogram compliance at assigned accounts
2. Manage Distributor and Retailer Interactions
Build relationships with distributor representatives and independent store managers
Elaborate and present basic commercial proposals to assigned accounts
Co-responsible for coverage and profit targets in assigned territory
3. Monitor Execution and Distribution
Track numeric distribution and on-shelf availability in the territory
Report execution gaps and distribution opportunities to the Sales Manager
Monitor competitor activities and pricing across assigned outlets
4. Support Sales Planning
Provide field intelligence to support commercial and coverage planning
Participate in team meetings and contribute to execution priorities
Organize route planning to maximize outlet coverage efficiency
Must-Have
Bachelor's degree in Business Administration, Engineering, Economics, Marketing, Publicity and co-related areas
2 years of experience in CPG sales, preferably in indirect channel or distributor management
Intermediate knowledge of distribution metrics, sell-out analysis, and pricing
Experience developing commercial proposals
Basic P&L reading
Nice-to-Have
Experience with HFS or independent small retail accounts
Familiarity with field force or promoter team coordination
Understanding of route-to-market and coverage expansion models
Duracell
Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, complemented by a portfolio of high quality, market leading specialty, rechargeable and professional batteries. Duracell’s products power numerous critical professional devices across the globe such as...
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