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Manager Franchise Performance - Brasília, Brazil (Consultant Role) Brasília, Brasilia - Federal District, Brazil Req #1307 Friday, May 3, 2024
Consultant –MFP (BRAZIL)
The Consultant - MFP is responsible for the liaison between The Company and their franchise owners. MFP activities are to protect the integrity of the brand by leading, influencing, coaching, and measuring performance in all areas and initiatives of those franchisees/restaurants that they are assigned. The MFP is responsible for assessing the assigned franchisees/restaurants in their portfolio to determine the level of support provided based upon needs and performance levels. This portfolio management will guide the MFP to provide strategic business direction and alignment to influence franchisees in maximizing profitability of their portfolio and their readiness for growing their store portfolio. This includes the development of business plans, specific goals, objectives and strategies for sales building, restaurant traffic, cost controls, profit management, development, marketing, and more. The MFP will report to the Head of Franchise Performance in their region.
BUILDING SALES & PROFITS:
Consistently evaluate assigned portfolio to determine areas of opportunity. Perform periodic business reviews to celebrate achievements, review areas of opportunity, and discuss future directives. Educate, motivate, and influence franchisees in a manner that will drive the restaurant operations and profitability. Items including, but not limited to; brand initiative direction, local store marketing guidance, training, operations, P&L review, metric reviews, goal setting, and more. Ensure brand standards and initiatives are being communicated and cascade throughout your assigned portfolio. Encouraging, motivating, and enforcing standards and initiatives consistently throughout all stores. Ability to review, understand and follow up on third party restaurant excellence visits.
BUILDING RELATIONSHIPS:
Coach, counsel, influence, and motivate franchisees on a portfolio level basis. Provide guidance to franchisees to grow their business. Develop productive working relationships with franchisees, territory team members and HQ employees. Build relations with franchisees in a multitude of manners depending on performance and needs. Some manners of relationship building include, but is not limited to; in person, virtually, individual meetings, emails, territory meetings, portfolio meetings, training sessions, etc. Gains respect from franchisees to be recognized as an asset to the business and leader in the field.
DEVELOPMENT:
Equipment & Design: Guidance for franchisees throughout the equipment & design process for all new, relocated, and remodeled stores. This equipment and design work includes, but is not limited to: directing franchisee to correct point of contacts, working with Head of Franchise Performance (HFP) & development playbook to ensure store layout maximizes commercial opportunities, efficiency & guest experience, visiting store during construction phase, working with development team & HFP to confirm store is ready to open when construction complete, taking and submitting photos to the Development team for final review and follow up as required.
Franchise Expansion: Provide information to the HFP regarding existing owners and their ability/inability to expand within the brand. Additionally, for stores changing ownership from one franchisee to another, guidance, and additional training during and after store transition.
Additional: As with all areas of this position, guidance to correct points of contacts, methods of procedures, etc. is a regular occurrence. Conversations regarding closures, disidentifications, and other leasing/legal issues with HFP.
Applies designated training programs to enhance knowledge and develop new skills. Participates in all Company scheduled training and informative sessions. Fully understand the purpose and benefits ofnew programs and decisions to effectively influence franchisees and obtain buy in.
The successful candidate will have:
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