Senior Product Marketing Manager

Description

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! We are on a mission to bring Creativity and Digital Documents for all – delivering outstanding digital experiences to creatives and professionals around the world! As part of our Digital Media LATAM Product Marketing team, you will work with us to drive regional strategy and execution to grow our business, working with leading brands such as Photoshop and Acrobat.

Role Description:

Are you a product marketer passionate about 0-1 initiatives, building a new function from the ground up? Does delivering simplicity and delight to customers motivate you, while growing the business? If so, a role on our growing team is for you. We are looking for our first local PMM in LATAM to deliver on bold growth plans.

Key Responsibilities:

1. Own regional customer, product, competitive and market knowledge, and insight / market primary and secondary research (e.g. drive research that informs Customer Profiles, Recommendations)
2. Set regional strategy (can include country, category, global prioritization, and Category Business + Marketing Strategy) in collaboration with global PMM and GTM (e.g. deliver Artifacts like Annual strategic plan, Quarterly Strategy Briefing)
3. Consolidate, co-own, and manage objectives and key results for regional strategic plan delivery with cross-functional team. Leadership updates on Category and market insights and OKR performance trends
4. Allocate variable marketing (VM) budgets at a category level (annual, qtly) based on category country prioritization and strategic priorities across key spend buckets (e.g. demand creation, engagement, community, PR) along the full funnel.
5. Surface regional insights + asks to 1) Global PMM on line-up optimization, product strategy & roadmap and the 2) Global Expansion/GTM team on pricing strategy (e.g. provide recommendations in Strat plans, Business Reviews,etc.)
6. Provide direction and support to Partnerships team on customer/market understanding for partnerships.
7. Build community in region, via corporate PMM Community team, and integrate Community into strategic plans

Qualifications/Experience:

BS/BA is preferred or 5+ years in tech, CPG, Retail (e.g. Product Marketing, Growth Marketing, GTM) or equivalent experience Proficiency in Portuguese, Spanish and English Storytelling through eyes of the customer and data – able to talk to customers, deliver executive-level presentations that uplevel and act on data and insights real-time. Tenacious problem solver with a strong ownership, a “driver”. Experience building engagement programs and content to get customers creating with Adobe products and sharing with each other. Experience working with partners such as community groups, event organizers, and other companies serving individual entrepreneurs, small business owners and creative professionals. Experience with offline and ecommerce / subscription models and complex businesses (ex: multiple products, geos, routes to market, customer segments). Analytical approach that can rapidly assess a business problem, structure and evaluate options, and deliver results.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees. At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer. There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us! Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.