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The Work
The Associate Director, Performance Media is accountable for the strategic leadership, financial stewardship, and operational excellence of EQ Bank’s performance media program. This role owns end-to-end performance media outcomes across EQ Bank and REM, leading a hybrid internal + agency/vendor model, acting as the senior marketing liaison for analytics and representing performance media with senior stakeholders across marketing and product.
This role operates as a key growth leader, translating business objectives into measurable media strategies, ensuring disciplined investment management, and driving continuous optimization through data, analytics, and cross functional partnership.
The Core Responsibilities!
- Own end-to-end performance media strategy and delivery for EQ Bank that aligns to growth, acquisition, and efficiency targets.
- Accountable for overall marketing budget management including planning, pacing, tracking, accruals, and all finance submissions.
- Act as the senior decision maker on in year investment tradeoffs, reallocations, and optimization decisions. Supports scenario planning with senior stakeholders as required if there’s a need to consider an increase or decrease in spending throughout the year.
- Lead and govern a hybrid agency and vendor model, setting scopes, performance expectations, and accountability.
- Serve as the primary marketing lead and point of contact for Marketing Mix Modeling (MMM) and advanced measurement.
- Partner closely with Analytics to translate Mixed Media Model and performance insights into actionable media and investment decisions.
- Provide performance media strategy consultation for REM initiatives, as required.
- Own monthly Growth Notes and lead monthly growth performance meetings for EQ Bank and EQ Bank Business.
- Respond to and manage requests from senior leadership related to media performance and growth insights.
- Lead, coach, and develop team members and agency partners to deliver against performance and growth objectives.
- Operate as a senior cross functional partner to Product, Brand, Analytics, and Finance to drive aligned growth outcomes.
Let's Talk About You!
- University degree in Marketing, Business, Commerce, or equivalent senior level experience.
- 8–10+ years of experience leading performance media or growth marketing in client side and/or top tier agency environments.
- Proven ownership of large, complex marketing budgets, including forecasting, accruals, financial governance, and ROI accountability.
- Deep expertise in performance measurement, optimization, and advanced analytics, including Mixed Media model, attribution, and conversion optimization.
- Strong strategic understanding of full funnel media channels (offline & online) and the full consumer journey including acquisition and growth levers.
- Demonstrated experience translating complex data and insights into clear, executive ready recommendations and decisions.
- Proven success leading and governing agencies and vendors within a hybrid or multi partner model.
- 3–5+ years of people leadership experience, with a track record of coaching and developing high performing teams.
- Deep experience building strong brands and delivering acquisition and loyalty programs across channels and media.
- Confident, collaborative leader able to influence senior stakeholders and cross functional peers in fast paced, performance driven environments.
- Highly organized, detail-oriented leader with strong execution discipline, sound judgment, and the ability to perform under pressure.
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