Associate Paid Search Strategist (Contract)

The Associate Paid Search Strategist is responsible for supporting senior strategists in managing the creation, execution, and optimization of Paid Search accounts, and acting as the support Paid Search contact to all assigned clients. This individual provides expertise in campaign optimization and setup, works with the Search Supervisor to develop strategic guidance, develops search engine relationships, and is regarded by the client as an expert in Paid Search operations and is a trusted advisor on SEM.

Please note this is a 3-month contract with potential for extension.

You Have:

• A strong understanding of Paid Search principles and best practices


• Experience working in Excel, with proficiency in pivot tables, VLOOKUP, and data analysis


• An analytical mindset with the capability to recommend new strategies, tactics, and apply industry trends to client programs


• Strong attention to detail and accuracy


• Curiosity and a proactive eagerness to learn, particularly within the media and advertising space


• Adaptability and flexibility in a fast-paced, constantly evolving industry


• Ability to thrive in a dynamic environment and work effectively through change


• Strong presentation development and delivery skills are a plus


• Nice-to-have: Familiarity with Prisma, media agency experience, and understanding of billing processes

You Will: 

• Add a Paid Search perspective to the strategic and tactical direction for assigned clients.


• Deliver reporting and analysis for assigned clients and campaigns.


• Create bid strategy and budgeting rules of engagement for Paid Search.


• Implement optimizations to make sure client goals are met.


• Create new campaigns, ad groups, ads to help improve Paid Search performance.


• Foster relationships with the Search and Media experts across the company.


• Define and implement best practices for Paid Search.


• Work with the broader team Media Managers and Directors to holistically plan SEM – daily, monthly, quarterly, and yearly.


• Proficient in digital advertising platforms including Google Ads, Bing Ads, and Search360

What We Offer: 

• Global maternity and parental leave


• Competitive benefits packages


• Vacation, compassionate leave, wellness days, and personal time


• Access to online services for families and new parents


• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)


• 12 Affinity Groups


• Internal learning and development programs


• Enterprise-wide employee discounts 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.   

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx