Co-Op Student- Tourism Data & Insights

Work. Wonders.

Get inspired - Adjust Your Altitude in Alberta, Canada come and be a part of this amazing organization. 

At Travel Alberta, we are redefining what it means to be a tourism and economic development leader in Canada. As the provincial destination management organization, we’ve embraced an ambitious goal: doubling Alberta’s tourism sector to $25 billion in annual visitor spending by 2035. This bold vision reflects our commitment to transforming Alberta into a premier destination for both visitors and investors, driving sustainable economic growth while creating unforgettable itineraries and experiences that showcase our breathtaking landscapes, vibrant cities, and rich cultural heritage.  

Position Summary - September 2025 - April 2026 Term Placement

Travel Alberta is seeking a motivated and detail-oriented Co-Op student to join our Strategy, Research, and Communications team starting September 2025. Reporting to the Manager, Research and Performance, this role offers a unique opportunity to contribute to tourism research and analysis, both quantitative and qualitative, that supports strategic decision-making across the organization. 

This position offers hands-on experience in applying research and analytical skills to real-world challenges in Alberta’s tourism sector. You’ll gain exposure to a wide range of strategic initiatives and contribute to projects that have a direct impact on the province’s tourism economy. 

Key Responsibilities

1. Data Analysis & Insights:

• Collect, clean, analyze, and visualize tourism-related data to measure outcomes, identify trends and determine gaps, generate actionable insights to support tourism management and development initiatives. 

• Conduct statistical analyses of tourism indicators to support economic modeling and forecasting projects to inform organizational strategic objectives. 

2. Research & Reporting:

• Lead the development of regional industry profiles to help provincial tourism businesses understand market demand, emerging trends, and other key metrics. 

• Provide ad hoc data validation and contribute to strategic communications as needed. 

3. Communication & Presentation: 

• Assist in the development, creation, and facilitation of presentations that effectively communicate research findings to internal and external stakeholders. 

4. Strategic Support:

• Generate insights and materials that directly support tourism management, development initiatives, and organizational strategy. 

Required Qualifications

1. Educational Background: 

• Enrollment in the 3rd or 4th year of an undergraduate program in Business, Economics, or a related quantitative field. 

2. Experience: 

• Data modeling experience using regression and other methods, primarily using Microsoft Excel. 

• Familiarity with the tourism industry and its unique challenges is considered an asset.  

• Experience working with Business Intelligence tools such as DOMO, Tableau, Power BI, or similar platforms for dashboard analysis and data visualization is considered an asset. 

3. Technical Skills: 

• Knowledge of market research methodologies used to collect and analyze quantitative and qualitative information. 

4. Problem-Solving Abilities: 

• Research and analytical and problem-solving skills to determine needs, analyze options, and translate research results for decision-makers. 

5. Communication Skills: 

• Well-developed written and verbal communication skills to support discussions and communicate complex analyses through reports and presentations.  

6. Organizational Skills & Adaptability: 

• Sound organizational and time management skills, with the ability to prioritize and contribute to multiple high-impact projects simultaneously.  
  
  *We kindly thank all agency partners, we will NOT require support to fill this role. We kindly request no phone calls nor emails*