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Loblaw Media™, part of Loblaw Companies Ltd., offers new ways to help companies more effectively reach their customers. We leverage our expertise in retail and media, using insights from online and our stores to deliver relevant messages to our customers. Our goal is to improve shopping experiences for Canadians and help them to Live Life Well™.
Over the last 4 years the LM internal team has been creating an operating model that empowers Marketing teams to extract the MOST VALUE from their media strategies & investment while advancing our measurement discipline.
As we grow, we are seeking talented team members to join our team. Hopefully, you are as dedicated to success as we are. If you thrive on partnering with clients to deliver the best solutions possible, then we would definitely love to hear from you!
We’re all about inclusiveness, creativity and collaboration. We are dedicated to upholding Loblaws’ CORE values of Care, Ownership, Respect and Excellence, and apply these principles to everything we do.
If you would like to be part of this exciting team, apply today!
As a trusted strategic advisor for our Internal Brands - the Manager, Media Strategy will work with our Internal Brand Marketing partners to identify opportunities and barriers to growth, and recommends the right mix of Digital Media solutions to drive business outcomes.
You specialize in simplifying the complex and advocating for focused efforts, with clear learning agendas. This role requires excellent communication and time management skills.
Responsibilities
- Leading annual and campaign planning for Loblaw Media’s brand partners
- Partnering with account teams, data scientists, audience and execution teams to conceptualize and develop programs on behalf of brands, translating marketing and advertising objectives into media strategies
- Managing day-to-day campaign strategy from, planning, implementation, optimization recommendations and reporting. Liaison between clients and internal departments such as Ad Ops, Creative, and Production teams
- Make timely strategic and tactical client recommendations based on insights from Loblaw data
- Assist in managing Media Specialist team members, collaboratively developing and training individuals.
- Working with Finance and Ad Operations for forecasting, budget tracking, contracting and resolution of billing issues
Core Competencies
- Knowledge and execution of Media tactics across digital and traditional platforms including identifying KPIs and benchmarks.
- The ability to plan both short- and long-term media plans designed to meet business objectives.
- The ability to ensure that the execution of tactics remains on brand and on target.
- Strong problem-solving skills, as demonstrated by the ability to accurately identify critical issues and pursue their resolution with focus and determination.
- Ability to conduct fact-based analysis with reasoned judgment.
- Ability to innovate and think outside-of-the-box with willingness to always learn.
- An ability to move easily between strategy, plan development and ‘hands-on’ account management.
- Highly organized, able to prioritize multiple projects effectively.
- Be results-oriented and can operate with a sense to urgency in a fast-paced environment.
- Demonstrated ability to develop and execute effective media strategies that align with business objectives.
- Excellent communication and presentation skills, with the ability to communicate complex ideas in a clear and concise manner.
- Consistent management of media budgets, allocating resources effectively to forecast, track and consistently manage fiscal responsibility.
- Strong Analytical Skills – able to understand metrics & measure results.
- Works well under pressure with a strong work ethic.
- Be team-orientated and have a passion for collaboration.
Skills & Requirements
- 4+ years in media planning, account, or campaign management (CPG, Retail experience an asset)
- Experience in client services type environment – leading end to end account support
- Experience with Digital Media Channels such as Facebook Business Manager, DV360, Google Ads, Social Media, etc.
- Strong grasp of marketing and media products in the marketplace
- Understanding of marketing, creative, planning, ad ops
- Ability to work successfully with teams, handling multiple projects, and meeting tight deadlines under pressure, prior project management experience is an asset
- Bachelor’s degree or College Diploma in a related field such as Business Administration, Marketing, Sales, or Advertising
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