Lead, Social Media & Content Strategy

Lead, Social Media & Content Strategy

📍 Remote | 1-Year Maternity Leave Contract (Potential for Extension)

Linen Chest is looking for a creative, strategic, and hands-on social media lead to join us for a 1-year maternity leave contract, with the potential to extend. In this role, you’ll guide the voice and content strategy for one of Canada’s most-loved home retailers.

You’ll own our organic social presence and influencer program—from high-level strategy to daily publishing, performance tracking to creator partnerships. You’ll collaborate with our creative, marketing, eComm, and retail teams to bring campaigns to life and ensure content stays relevant, on-brand, and engaging.

What You’ll Do

• Build and execute platform-specific strategies for Instagram, TikTok, Facebook, Pinterest, and YouTube
• Manage the daily content calendar, publishing schedule, and community engagement
• Collaborate on content creation and maintain a consistent, elevated brand look and feel
• Lead influencer and creator partnerships—from outreach to execution and performance tracking
• Align social content with product launches, promos, and omnichannel campaigns
• Host giveaways to drive growth and engagement
• Respond to comments and DMs, and monitor brand mentions to stay connected with our audience
• Track KPIs using analytics tools and adjust strategy based on performance
• Stay current on platform trends, algorithm changes, and new content formats
• Partner with paid media to amplify organic content

Skills & Qualifications

• 3–5 years of experience in social media strategy and execution
• Proven experience managing influencer relationships and campaigns
• Strong understanding of content performance across social platforms
• Comfortable using tools like Hootsuite, Canva, CapCut, and native publishing/analytics features
• Data-driven mindset with experience interpreting social metrics
• Highly organized and self-motivated, especially in a remote work environment
• Bilingual (English/French) is a plus

To Apply



Send us your resume along with links or samples of your best social and influencer work.