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RQ10498 - Information Management Specialist - Senior

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Job Description - RQ10498 - Information Management Specialist - Senior


ServiceOntario is seeking a web analytics consultant to support Customer Experience platform project and setting up its Google Analytics (GA4) Implementation and Management




  • Lead the implementation and configuration of GA4, ensuring accurate data tracking and reporting.

  • Define custom events, user properties, and dimensions to capture relevant user interactions.

  • Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders\- reports tailored to specific business needs, such as user journeys

  • Provide real\-time and scheduled reporting for key performance indicators (KPIs)

  • Analyze data from GA4 to uncover user behavior patterns, traffic sources, and conversion paths.

  • Generate actionable insights to guide business decisions and improve application performance.

  • Work with product, and development teams to ensure analytics align with business objectives.

  • Present findings and explain GA4 data to non\-technical stakeholders.

  • Train internal teams on using GA4 reports and dashboards.

  • Explore advanced analytics capabilities like predictive insights and machine learning in GA4 and sentiment analysis

  • Create dashboards that enable program areas to self\-serve their analytics data.

  • Conduct A/B and multivariate testing to assess the effectiveness of content, design, and features.

  • Collaborate with UX/UI teams to recommend improvements for website usability and conversion optimization.

  • Collaborate with development teams to ensure accurate data collection through tagging and debugging.



  • Experience using the following tools:

    • Google Analytics 4 (must have)

    • MS Excel Proficiency (must have)

    • Universal Analytics (must have)

    • Looker reports and dashboard (must have)

    • PowerBI dashboard (must have)

    • SQL (good to have)


Analytics and Insights



  • Strong ability to analyze data for actionable insights to inform digital marketing, customer experience, and product strategies.

  • Experience tracking user journeys, conversion funnels, and optimizing web performance.

  • Adept at creating dashboards and automated reports for stakeholders to monitor KPIs.

  • Working closely with product, and IT teams to align GA4 setups with business goals.

  • Experience leveraging web analytics for SEO, SEM, and campaign effectiveness.

  • Effectively communicate complex analytics concepts to non\-technical stakeholders.

  • Ability to create compelling narratives and visualizations to share findings.

  • Active listening to understand stakeholders or team needs fully.

  • Prioritize tasks effectively, manage time, and meet project deadlines.

  • Adaptability to manage multiple clients or projects simultaneously.

  • Ensure accuracy in data collection, reporting, and analysis.

  • Proactively identify and rectify discrepancies or anomalies.






Requirements

Experience and Skill Set Requirements


Technical Skills: 60%



  • Experience in implementing GA4 properties, including setting up data streams, configuring tagging frameworks, and linking to other Google tools (e.g., BigQuery, Google Tag Manager).

  • Proven experience migrating from Universal Analytics to GA4, including retaining historical data and ensuring reporting continuity.

  • Skill in customizing GA4 reports, events, and parameters to meet unique business needs.

  • Collaborate with business in defining information management needs and priorities and develop tracking information management for performance measures.

  • Experience with integrating GA4 data into other platforms, such as Looker Studio, PowerBI for enhanced visualization.

  • Strong ability to analyze data for actionable insights to inform customer experience, and product strategies.

  • Universal Analytics, Google Analytics 4, Looker reports, and PowerBI (must have)

  • MS Excel proficiency to analyze and visualize data (must have)

  • Ability to identify web analytics gaps in the current ServiceOntario applications.

  • Fast experience in reviewing and analyzing current web assets and web analytics reports.

  • Proven experience in recommending best approach to track and optimize the customer experience in the current that meets business needs.

  • Define custom events, user properties, and dimensions to capture relevant user interactions.

  • Build and maintain reports and dashboards in GA4 and tools like Looker Studio for stakeholders\- reports tailored to specific business needs, such as user journeys

  • Provide real\-time and scheduled reporting for key performance indicators (KPIs)

  • Analyzed data from GA4 to uncover user behavior patterns, traffic sources, and conversion paths.

  • Generate actionable insights to guide business decisions and improve application performance.

  • Work with product, and development teams to ensure analytics align with business objectives.

  • Present findings and explain GA4 data to non\-technical stakeholders.

  • Train internal teams on using GA4 reports and dashboards.

  • Explore advanced analytics capabilities like predictive insights and machine learning in GA4 and sentiment analysis

  • Create dashboards that enable program areas to self\-serve their analytics data.

  • Conduct A/B and multivariate testing to assess the effectiveness of content, design, and features.

  • Collaborate with UX/UI teams to recommend improvements for website usability and conversion optimization.

  • Collaborate with development teams to ensure accurate data collection through tagging and debugging.


Communication Skills 30%



  • Effectively communicate complex analytics concepts to non\-technical stakeholders.

  • Ability to create compelling narratives and visualizations to share findings.

  • Active listening to understand stakeholders or team needs fully.

  • Ensure accuracy in data collection, reporting, and analysis.

  • Proactively identify and rectify discrepancies or anomalies.

  • Work seamlessly with development, and business teams to align goals.

  • Foster productive relationships with cross\-functional stakeholders.


Project Management 10%



  • Prioritize tasks effectively, manage time, and meet project deadlines.

  • Adaptability to manage multiple clients or projects simultaneously.





Must Haves:



  • Universal Analytics, Google Analytics 4, Looker reports, and PowerBI

  • MS Excel proficiency to analyze and visualize data

  • Experience in implementing GA4 properties, including setting up data streams, configuring tagging frameworks, and linking to other Google tools (e.g., BigQuery, Google Tag Manager)





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