Marketing Operations Manager

About VoPay International Inc.

Established in 2016, VoPay is trusted by Canadian enterprises across all industries and has over 12,000 North American financial institutions within its network and continues to grow. VoPay is a visionary leader in the realm of intelligent payment infrastructure and embedded finance. Our all-encompassing Fintech-as-a-Service platform is poised to redefine financial services for forward-thinking business leaders throughout North America. VoPay's platform empowers any company to seamlessly integrate financial services and payment capabilities into their existing applications, products, or services, all through a unified and scalable API.

Company Culture

We believe in growing with the company and promoting from within. Each individual here is driven and ambitious, while being part of a united and supportive team. We work hard to realize our vision for the future.

Company Values

We believe in integrity first. Being in the financial sector means it is critical that we are 100% trusted by our clients. We dedicate effort, resources, and time to making sure we comply with all regulatory requirements and beyond. Our foundation is further built on innovation, agility, teamwork, and respect.

Why join VoPay?

• Ambition: Do you want to be part of a success story?
• Product: Anyone knows that the quality of the product is critical to a company’s success. Our product is innovative, well rounded, and in-demand.
• People: Each person on our team is both driven and supportive of their colleagues. You can’t ask for a better combination.
• Benefits: We cover all premiums for you and your dependents, and our benefits include Life Insurance, Accidental Death & Dismemberment, Extended Health & Dental and an Employee Assistance Program (EAP).

Duties and Responsibilities

• Collaborate closely with the CMO and marketing team to execute marketing strategies and initiatives effectively.
• Manage various marketing tasks, including campaign coordination, data analysis, and reporting.
• Coordinate with cross-functional teams to ensure consistency in messaging and branding.
• Manage B2B marketing events from ideation to execution including negotiating sponsorship, designing advertising, booking accommodations etc.
• Help manage marketing budgets, track expenses, and provide budgetary recommendations.
• Prepare documents, reports and presentations as required.
• Manage CRM and marketing automation integration.
• Maintain existing marketing technology and integrate new tools and processes to drive optimization and automation.
• Create behavioral and demographic segmentation programs to support automated nurture, ABM, and lead scoring initiatives.
• Work with our marketing and sales teams to become an expert on the company’s lead funnel – from web visitor to customer and everything in between.
• Prioritize and manage multiple projects simultaneously, and follow through to completion.
• Assist with reviewing documents & reports and follow up with outside parties as required.
• Assist in the creation and editing of marketing content, ensuring accuracy and adherence to brand guidelines.
• Prepare meeting agendas and prepare minutes from meetings.
• Prepare travel arrangements and create detailed itineraries.
• Provide admin, and general business support to CMO in day-to-day matters.

Skills and Qualifications

• Proven experience in marketing operations or a similar role, demonstrating a track record of successfully implementing strategic initiatives.
• A college or university degree.
• Excellent communication and writing skills.
• Tech-savvy and resourceful: familiarity with G Suite, Jira, Figma, Social Media Management, Google Analytics, Wordpress.
• CRM Experience - HubSpot is preferable.
• Excellent event management skills.
• Experience with analytics and reporting.
• Be highly innovative, creative and pay excellent attention to details.
• Upbeat, positive, outgoing, personable and able to relate well with diverse groups.
• Excellent verbal, written and keyboard skills and organizational skills.
• Ability to take initiative, multi-task & work well under pressure.

Ready to be a part of a vibrant and forward-thinking team? Submit your application now and let's build something extraordinary together.