Specialist, Integrated Brand Media and Digital Strategy

Location: Toronto or Winnipeg (Hybrid Work Arrangement)

Please note, this is a 12 Month Contract Opportunity

We do big campaigns with big impact, and your creativity is needed. Help us express our industry-leading brand across traditional and digital channels while taking our national and regional campaigns to the next level. Our tight-knit team of creative, campaigns, digital, and insights experts will encourage your ingenuity in a fun and innovative environment. Ready to make a difference for customers, couriers, and restaurants across the country? Come hungry. 

As a member of Skip’s Media and Digital Growth team, you will be responsible for implementing and optimizing paid ad strategy and content for Skip’s brand across multiple channels. We’re looking for an analytical individual able to adjust to ever-shifting goals and deliver on media-buying and paid ad campaigns that deliver business results. 

What’s on Your Plate:

• Strategize, Execute and Optimize omnichannel paid ad campaigns across multiple platforms (TV, OOH, Radio, Digital, Social) to drive growth at Skip

• Be accountable for all paid social campaigns from planning to execution and analysis, collaborating cross-functionally with marketing and creative teams

• Understand, contribute to and execute omnichannel media buying strategy

• Maintain Relationships with large-scale Digital Partners (Amazon, Spotify, Google etc) as well as our Media and Creative agencies 

• Manage large-scale budgets across multiple platforms, submitting POs and Tracking Finances 

• Analyze campaign results, provide reporting and constantly optimize campaigns on Paid Social platforms

• Identify trends, opportunities and innovations with the ability to execute these as well as present your findings

• Plan and execute Media Tests including Brand Lift Studies and A/B Creative Testing

Recipe for Success:

• Minimum 2-4 years agency or client-side experience in paid media strategy and management 

• Proven track record running paid social media campaigns for companies/brands based on strategies and KPIs

• Strategic thinker with experience in omnichannel brand media campaigns 

• Experience strategizing and executing paid omnichannel campaigns while understanding their associated impacts and metrics 

• Highly data-driven with strong analytical skills and experience in identifying target audiences and devising paid media campaigns based on this understanding

• Experience with Ad Management Platforms is a plus (I.e Smartly) 

• Attention to detail, able to complete tasks with precision and care

• Intermediate Experience with Google Analytics or similar tracking tool

• Experience with Excel or Google Sheets

What It's Like to Work at Skip:

Skip is the kind of workplace that garnered a “Top Places to Work in Manitoba” and it was no small coincidence. We set out to make this a place our employees are proud to tell their Mothers, Fathers, friends and anyone who will listen that they work here. Skip team members feel pride knowing their input and uniqueness are not only embraced but make an impact on a major Canadian company and its satisfied customers. As the company grows, so do you — you meet and surpass new challenges every day.

That’s just a small taste of what it’s like to work at one of Canada’s leading tech companies. If you’re hungry for opportunity, growth, and something meaningful in a dynamic, fun and challenging environment, we’d love to hear from you.

SkipTheDishes is proud to be an Equal Opportunity employer. We are committed to fostering a diverse and inclusive environment where all employees feel they truly belong and where everyone is included, seen, heard and respected.

In keeping with our values, all applicants will receive consideration for employment regardless of: gender identity or expression, sexual orientation, race, ancestry, national origin, religion, age, marital/domestic partner status, (dis)ability, neurodivergence, or any other characteristic protected by law. Should you require any accommodations throughout the hiring process, we encourage you to reach out to your talent acquisition specialist.

Note: All employees will be asked to sign a Consent for Disclosure of Personal Information in order to complete a background check. Job offers will be conditional upon results that the Company determines to be satisfactory. 

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