Director, Paid Acquisition

Director, Paid Acquisition

Who we are
Busbud is a global mobility group which offers the leading global platform for intercity ground travel booking, combining B2C marketplaces where global travellers can book intercity bus and train tickets on over 3 million routes worldwide, as well as vertical B2B software that helps ground travel operators manage their operations.  

As a team, we’re passionate about travel and connection, and we thrive on a culture of openness, continuous improvement, and mutual respect. We work in a fast paced environment, in agile cross-functional teams, working across timezones to improve our users’ lives and travels. 

The Role: As the Senior Director of Paid Acquisition, you will be responsible for developing and executing comprehensive paid acquisition strategies to drive customer growth and revenue. You will take the lead in planning, implementing, and managing our SEM campaigns across various platforms such as Google Ads, Bing Ads, and other relevant networks. You will collaborate cross-functionally with marketing, sales, product, and engineering to optimize campaigns and maximize ROI. 

Responsibilities & Tasks:

• Campaign Strategy: Develop and execute comprehensive paid acquisition strategies to drive customer acquisition, revenue growth, and ROI across multiple digital channels that are aligned with business goals, targeting specific customer segments, destinations, and products.
• Execution: Overseeing daily execution of acquisition and retention programs, ensuring quality execution through creation of monitoring tools and target reporting
• Budget: Manage and optimize paid media budgets to maximize efficiency and effectiveness, continuously monitoring performance and making data-driven decisions to drive improvements.
• Partnerships: Develop and maintain strong relationships with external partners and vendors to enhance campaign performance and drive strategic partnerships.
• Reporting: Prepare and present comprehensive performance reports, showcasing key metrics, insights, and recommendations to stakeholders.
• Research: Conducting market research, monitoring industry trends/competitive landscape and implementing new strategies based on findings
• Leadership: Providing mentorship, coaching, goal setting for the the team, resource allocation and aligning the leadership team on overall growth strategy and progress. 
• Cross Functional Collaboration : Informing and rallying the relevant stakeholders around strategy and aligning the leadership team on overall growth strategy and progress

Experience:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 10+ Years in digital marketing, with a focus on paid acquisition and performance marketing.
• Proven track record of developing and implementing successful paid media strategies that drive significant business results, ideally within a fast growing company
• Strong leadership skills with experience managing and mentoring a team 
• Excellent analytical skills with the ability to analyze complex data sets, draw meaningful insights, and translate them into actionable strategies.
• Strategic thinker with the ability to think creatively and drive innovation in paid media strategies and tactics.

What’s in it for you?

• Competitive compensation package based on expérience
• Unlimited PTO 
• Healthcare Benefits (health, drugs, vision, dental)
• Stock options
• Flexible work environment 
• Free bus tickets all over the world! 
• Work in a diverse and  inclusive environment 

This is a remote Opportunity. 

 

Busbud is committed to equal employment opportunity for all employees and to providing its team members with a work environment free from discrimination and harassment. All employment decisions at Busbud are based on business needs, job requirements and individual qualifications, regardless of race, colour, religion or belief, national, social or ethnic origin, sex, age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Learn more about why we care about diversity .