Outreach Specialist

Let us welcome you home to The Edwards in Calgary, AB.  Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Care communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada. 
Our Vision : For every person to feel at home.  This is truly supported by our credo. “Let us welcome you home.” All of us here feel it is an honour to work with our residents and we advocate a resident-centered approach where the Resident, is the focus of all our endeavours.  As the Outreach Specialist, you will play a crucial role in connecting with professionals at hospitals, clinics, rehabilitation centres and seniors in our community to promote The Edward as an option for those individuals requiring temporary stays through all stages of recovery and transition, particularly those facing mobility challenges or requiring assistance with daily tasks such as cooking and cleaning. Responsibilities 

• Building relationships with healthcare institutions and professionals to identify potential clients who may benefit from our immediate services
• Actively engage with discharge planners, social workers, orthopedic surgeons and other healthcare professionals to understand the needs of the prospect who are unable to return home due to mobility issues or lack of support for daily activities
• Work closely with Regional Manager of Sales General Manager to provide availability and information about our services and facilitate the transition of clients into The Edward
• Weekly “touch base” with Regional Manager of Sales to plan their outreach touchpoints and ensure they have the collateral and information needed to be successful in this role
• Be responsible for scheduling tours at The Edward in coordination with concierge for prospective clients and their families, ensuring a seamless and welcoming experience
• Manage lead sources via telephone, walk-ins, email, social media, and home visits 
• Support the General Manager with preparation of lease documentation prior to move-in 
• Assist with coordination of pre-arrival and welcome package 
• Accountable for regular resident follow-ups, post move-in leveraging Optima’s proprietary Live with Us Platform  
• Support ongoing resident engagement 
• Accurately track and maintain data on incentives, referrals, refunds, advertising, promotions, outreach events, and resident stories 
• Liaise with the Community Leasing Coordinator to facilitate marketing and leasing reports
• Other duties as assigned to support operational requirements 

Qualifications and Experience 

• Minimum of 2 years residential leasing experience 
• Experience in an aging adult setting is preferred 
• Valid provincial driver's license required 
• Completion of CPR and First Aid is an asset 
• Exceptional interpersonal skills with peers, residents, visitors and operational partners 
• Superior organizational skills with the ability to handle multi-resident requests 
• Strong sense of ethics and the ability to handle sensitive information with tact and discretion 
• Superior oral and written communication skills   
• Demonstrate the ability to prioritize and problem solve 
• Ability to work flexible hours (evenings and weekends) to accommodating the schedules of healthcare professionals and families who may be exploring care options during the weekend
• Strong computer literacy including effective working skills with Microsoft 360, Sherpa, Yardi, and OneDay 

Conditions of Employment 

• Clear Police Information Check 
• Clear Vulnerable Sector Check 
• COVID-19 vaccination proof. This requirement may be waived if you have received an exemption through the provincial government.