VP, International Business Development

Pure Sunfarms is one of Canada’s largest licensed producers of high-quality, greenhouse-grown cannabis based in BC’s Fraser Valley (Delta). We are proud to bring together individuals from a wide breadth of industries, backgrounds, and experiences, with a diverse team committed to excellence. Our diversity drives our uncompromising approach to quality and success within the Canadian recreational cannabis market.

Reporting to the President, Global Medical Cannabis at Village Farms International, our VP, International, Business Development will play a pivotal role in driving revenue growth, executing our international strategy and unlocking strategic market expansion for cannabis, globally. As a strong business development leader focused on operational excellence, you know how to maximize value and build collaborative partnerships to facilitate market entry and drive sales growth.

ESSENTIAL FUNCTIONS

• Strategic Market Analysis and Expansion : Conduct comprehensive market analysis to identify profitable international markets for expansion. Evaluate regulatory landscapes, competitive dynamics, and market trends to inform strategic decision-making.
• Tailored Sales Strategies : Develop sales strategies tailored to each target market, encompassing pricing optimization, distribution channel selection, and promotional tactics to maximize market penetration and revenue generation.
• Operational Excellence : Create operational efficiencies through the development and refinement of Standard Operating Procedures (SOPs), ensuring seamless execution and compliance with international regulations across diverse markets.
• Stakeholder Engagement : Create and nurture strategic relationships with key stakeholders, including healthcare professionals, regulatory authorities, and industry partners.
• Product Positioning : Serve as a subject matter expert on our product portfolio, staying informed of scientific advancements and regulatory developments to effectively communicate the value proposition of our products to diverse stakeholders.
• Results-Driven Execution : Execute sales strategies with precision and efficiency, monitoring performance metrics, conducting sales forecasts, and implementing continuous optimization initiatives to achieve and exceed sales targets.
• Regulatory Compliance : Ensure compliance with all international regulatory requirements governing the sale and distribution of medical cannabis products, navigating complex licensing, import/export regulations, and product registration processes.
• Contract Negotiation and Development : Drive negotiations to secure favourable terms and conditions, balancing the needs of stakeholders while safeguarding the interests of the company. Work closely with legal counsel to review and develop contracts, ensuring the parameters are mutually beneficial and align to the company’s objectives.

OTHER DUTIES

At Pure Sunfarms, we’re committed to ensuring we’re bringing the best we have to offer to our consumers. This means other duties may arise since we work together to ensure we support all business activities – seed to sale.

WORK STATUS

On-site

This is an on-site role, working in or supporting operations and working collaboratively with cross-functional teams across the business.

YOUR STORY

We already know you are excited to get started in a career in international account management, but we want to know more about your strengths:

Your Experience

• University degree in Business Administration or a related field.
• 10+ years’ experience in account management, a B2B emphasis on international customers.
• 5+ years of executive leadership experience.
• 5+ years’ experience in a highly regulated industry, cannabis, tobacco, pharmaceutical, or liquor is a benefit.
• Previous experience with EUGMP requirements is an asset.
• Proven history of maximizing customer value, exceeding sales targets, and leading high performing teams.

Your Approach & Strengths

• Understands international trends and leverages knowledge of the company’s global strategy, and unique value proposition to maximize results .
• Excels in building relationships and exhibits credibility and instills confidence in actions and outcomes.
• Champions organizational decisions and values, through all interactions and balances stakeholder interests with organizational goals.
• Generates options to achieve long-range goals, considering relevant factors focusing effort and resources on strategic priorities with the greatest potential positive impact.
• Creates strategic sales plans to maximize sales, analyzes data and translates findings into insights and recommendations.
• Establishes partnerships with others to meet shared objectives, maximize our impact and to support our customers.
• Gains the confidence and trust of others, acting with honesty, integrity and authenticity.
• Leads with effectiveness when experiencing changes and encourages others to do the same, while collaborating with others to make the change successful.
• Communicates effectively, sharing context clearly and consistently based on the needs of the audience.

Must have the ability to maintain and pass an RCMP criminal record check and obtain a security clearance.

At Pure Sunfarms, we grow our team with the same care and commitment that we devote to our quality. We strive to be the best in everything that we do and are excited to learn more about your experiences and how you can contribute to Pure Sunfarms.