Business Development Analyst

Posted:   Tuesday, May 14, 2024

Job Number: PC -24-33

Job Type: Permanent Full-time, Union

Position Closing Date: Tuesday, June 4, 2024 at 11:59pm

Choose Barrie

The City of Barrie is a vibrant, progressive, and growing community with deep connections to our heritage, to nature and to the opportunities surrounding us.

Our community values quality of life; the ability to play year-round with 300 hectares of park space, our beautiful waterfront, our lively downtown core and the nearby hills, wetlands, and forests. We also value connections; to our neighbours and the community, to our road and rail network, and to the opportunity Barrie provides to enjoy life.

Everything Barrie has to offer, from the water we drink to the roads we travel on, has one thing in common - municipal workers. Joining a municipality is one of the most rewarding, engaging, and exciting careers you could choose. It is a career you can take pride in knowing that every day you make a positive impact on an entire community. We are one team, with one goal and we all work together to continue making our community great.

The Opportunity

The Economic and Creative Development Department is part of the Infrastructure and Growth Management Division. This department is responsible for the attraction and facilitation of new business investment, and helping employers access the business opportunities of the area. They encourage and promote the creation of new Barrie-based enterprises, including start-ups and small business services. They also support the retention, growth, and expansion of the City's existing businesses. This includes bringing stakeholders together on strategic programs. 

Reporting to the Manager of Business Development in the Economic and Creative Development Department (Invest Barrie), the Business Development Analyst is responsible for the department's data research, collection, and analysis needs. The position plays a key role in promoting Barrie as a premiere business investment destination and in supporting businesses to stay and grow within the city by leveraging a connected business environment. The role involves the sourcing, gathering, interpreting, and disseminating of data and information from a variety of sources at the macroeconomic and local levels to identify trends, create benchmarks, develop forecasts, and develop report measures and communication tools regarding Barrie's economy. This position also involves providing data, information, key economic indicators, and market intelligence to inform strategy, value proposition development, targeted sector development initiatives, and marketing campaign content for the Business Development branch and the broader Economic and Creative Development Department.

Our Culture and Qualifications of the Job

Corporate Culture: Your workplace values align with our corporate values of Strive, Share and Care and you want to join us in providing exceptional services and programs to build a prosperous, growing and sustainable community.

Education (degree/diploma/certifications) 

• Four (4) year University Degree in market research, statistics, business, economics, communications, social sciences, or equivalent

Don’t meet the credentials as outlined but have years of directly related experience? Please see the City’s to determine if you may qualify for equivalency. Further information is available at

• Position Equivalency Code: F

Experience 

• Three (3) years of experience performing duties related to the above mentioned major responsibilities

Knowledge/Skill/Ability  

• General knowledge of the following legislation, regulations, or requirements: relevant provincial legislation such as the Municipal Act, Municipal Freedom of Information and Protection of Privacy Act, Planning Act
• General knowledge of marketing and communication systems and processes
• Working knowledge of the following principles and standards: Primary, secondary, and tertiary research practices, processes, and principles, the North American Industry Classification System (NAICS) and its associated codes
• Demonstrated ability to:
  • conduct research for problem solving and to develop solutions by analyzing facts, generating comparisons and drawing conclusions from available information
  • critically interpret and evaluate research and its implications within a strategic framework, thinking critically and expansively by combining ideas in unique ways to develop unique and compelling content
  • develop and curate content appropriate for use on social media and other digital platforms that conveys ideas and information in a clear and compelling way
  • prepare accurate reports that present information clearly and effectively for various purposes, both from a marketing and corporate communications lens.
  • communicate effectively across all organizational levels, including combining information from multiple sources and customizing the communication to the recipient, such as elected officials, senior management, staff, businesses, stakeholders, and the general public
  • respond to client needs in a timely, professional, helpful and courteous manner
  • consistently meet service standards and follows up to ensure needs have been met and maintain a high standard of public relations at all times
  • produce realistic and achievable work plans that identify and prioritize resources across initiatives/programs
• Intermediate skills include: Business Acumen; Customer Service; Interpersonal; Organizational; Presentation; Reading Comprehension; Report-writing; Verbal Communication
• Advanced skills include: Analytical; Attention to Detail; Problem Solving; Research; Teamwork; Time Management; Written Communication
• Intermediate computer literacy using the following systems and software: Microsoft Office Suite (Access, Excel, Outlook, PowerPoint, Project, and Word), ArcGIS, Customer Relationship Management (CRM) platforms, social media platforms, Accela, Lightcast, MailChimp, Constant Contact, EventBrite, Watson Analytics, Prezi, and the Internet
• Availability to attend evening/weekend meetings or to work outside of designated normal hours per week

Conditions of Employment

• Satisfactory Criminal Record Check *

*Please note that this is a requirement of the position for any new employees to the City of Barrie in accordance with the  . Existing employees who have met this criteria will be exempt from this requirement.

Other Important Information

Location: City Hall, 70 Collier Street, Barrie, Ontario

*Please note that the City has a in place that may allow for a hybrid work arrangement for employees who meet eligibility requirements. 

Hours: The normal hours of work are 35 hours per week in accordance with the Collective Agreement

Wage: This position is within the CUPE Local 2380 Bargaining Unit with the following pay level and 2024 pay range:

• Pay Level: Level 7
• Yearly Salary: $67,704.00 to $81,135.60 
• Hourly Pay Rate: $37.20 to $44.58 

Benefits: This position includes a comprehensive union benefit plan, including but not limited to extended health and dental coverage, life and accident insurance, paid vacation and sick days, short/long term disability plans, OMERS pension plan, discounted rate for City Fitness Memberships and much more.

How to Apply: Click the ‘ Apply Now ’ button at the top and/or bottom of the job posting to start the application process.

Please note that emailed applications will not be considered.

The City of Barrie is an equal opportunity employer, dedicated to creating a workplace culture of inclusiveness and welcomes applications from qualified individuals of diverse backgrounds. We are committed to providing barrier-free and accessible employment practices and we will accommodate the needs of applicants under the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA) throughout all stages of the recruitment and selection process. If contacted for an employment opportunity, please advise if you require Code-protected accommodation and we will work with you to meet your needs.

The job posting has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties and responsibilities required of employees to do this job. For full position details, please request a copy of the job description by emailing  .