Manager of Marketing and Communications

About Us

We’re not your typical HR and Employment Law Consulting Firm. We’ve got the smarts when it comes to our craft and offer a wide range of services to help businesses manage their workforce effectively and navigate the legal aspects of employment.

About Our Client

Our client is a diversified financial services enterprise and the only Canadian Insurance supplier dedicated to the energy sector. They offer an extensive range of services that include property/casualty insurance, group benefits, credit insurance, human resource services, trades, professional and management training, industry conferences and a variety of financial and business solutions - all targeted expressly to the energy sector.

Reporting to the VP, the incumbent is responsible for managing an integrated communication, marketing, sales and branding program, ensuring sales and branding opportunities are maximized. 

Job Responsibilities/Activities

• Research and analyze data from several sources to identify new business opportunities and trends.
• Ongoing communication and engagement with internal stakeholders
• Implement content marketing initiatives on all channels.
• Participate in shaping and advancing the corporate brand and narrative, particularly through the development/implementation of marketing and communication strategies.
• With focus on the development, support and maintenance of the corporate CRM (HubSpot), championing and leveraging this tech platform to drive marketing campaigns
• Work with Product Managers in developing marketing strategies and tactical plans to produce business results across property/casualty insurance lines, and HR- and training-related products and services.
• In concert with Product Managers, coordinate the review and modification of the marketing strategies and tactics on a regular basis.
• Provide leadership and hands-on support in the planning and execution of key client/stakeholder events including the Annual General Meeting, and annual Risk Conference in Muskoka.

• Draft solid on-brand messaging in the development of broadcast emails, social media, advertising, annual report, newsletters, executive speeches and presentations, etc.
• Support strategic planning activities including conducting research.
• Coordinate production and distribution of various marketing collateral including writing copy 

Business Development and Sales:

• Development (with Product Managers) of customer acquisition account development/retention plans, pertaining to all business units, particularly enabled by technology tools and traditional channels.
• Responsible for direct client relationship building activities and execution on tactics in support of sales with prospects.
• Support sales activities through the development of product material, website, and CRM.
• Deliver sales support for certain event offerings, mainly through email and telephone.
• Attend client-facing events, with high levels of interaction with members

Requirements

• Minimum of 5+ years of solid experience in content and relationship marketing 
• Strong comprehension of brand building and branding 
• Ability to manage and prioritize several projects with a high attention to detail.
• Advanced time management and problem-solving / plan-development skills 
• Excellent verbal and written communication skills 
• Expertise in brand and direct marketing, with demonstrable experience with digital channels, tactics, and search engine optimization, in addition to traditional channels
• Possess a combination of creative and analytical thinking and thrives in a fast-paced environment.
• Property/casualty insurance experience and/or knowledge of regulated electricity industry issues an asset.

• Professional office environment
• Some overtime required.
• Minimal travel within Ontario required. 

For consideration, please apply online. As part of our commitment to inclusivity, diversity, equity and accessibility, our goal is a workforce built on respect that reflects the communities we serve. 

We thank all applicants for their interest in MaxPeople but only those selected for an interview will be contacted. 

We are proud to be in compliance with the Accessibility for Ontarians with Disabilities Act (AODA), 2005 and the Integrated Accessibility Standards Regulation. We are happy to honor accommodations at any part of the recruitment process and invite you to let us know how we can help.