BI Specialist Digital Marketing Strategy & Analytics

If you live and breathe analytics, marketing data and technology, we want to talk to you. We are looking for a BI Specialist | Digital Marketing Strategy & Analytics Manager to develop, implement, analyze and optimize our digital presence and our client projects. You have a strong grasp of analytics and the latest marketing tools, including SEO/SEM best practices. You know how to present your recommendations in a simple manner to different audiences.

What does a Digital Marketing Manager do?

You will have ownership of analyzing the performance of our agency’s digital marketing efforts and provide recommendations. You will also work on client projects.

Requirements

• Produce technical and content audits including keyword research and search engines
• Analyze digital marketing data, prepare monthly performance reports and present recommendations to the management team
• Continuously optimize website content for search engines (SEO) based on recommendations
• Recommend and implement digital marketing tools and strategies to increase traffic and conversion rates, set benchmarks
• Plan and execute paid advertisement campaigns (SEM) in collaboration with internal and external stakeholders
• Advise the client and execute marketing tactics (analysis, audits, benchmarks, analytics, SEO, SEM, etc.)
• Research and analyze competitors, identify trends and ideas

What kind of skills set do you need to be successful in your role within Evolving Web?

• Degree in marketing or related field
• 2-5 years work experience in an analytical digital marketing role with proven success in managing online advertising campaigns
• Experience with digital advertising tools and website analysis tools (eg Google Analytics)
• Strong knowledge of keyword research and SEO best practices
• Knowledge of performance marketing, conversion optimization and online customer acquisition
• Experience with presenting complex data in a simple manner
• Interest in current and future trends in digital technologies and act proactively
• Excellent written and verbal communication skills in English
• Commitment to customer service (internal and external)
• Efficient in prioritizing with a proven track record of success
• Strong project management abilities

Bonus for:

• Strong communication skills in French
• Experience using WordPress or Drupal
• Experience working in an agency

Benefits

What kind of person usually gets along easily with us?

• Someone who feels better products come from a collaborative work process
• Not afraid to voice your opinion but open to any input
• Organized, consistent, and able to work on several projects concurrently;
• Creative and curious, you're not afraid of learning new tools or responsibilities;
• Strong team player, problem-solving and leadership skills.

What you get:

• Have a competitive salary and a good work life balance, with a focus on both play and work.
• Work as part of a multi-disciplinary team of designers, developers, and strategists to create modern and human-focused websites / web applications in Drupal, Wordpress, and React JS.
• Receive mentorship on how to grow as a leader, improve your skills, and deliver quality products.
• Take ownership of the outcomes of the projects you work on and step in to help other projects when needed.
• Be part of a diverse multilingual team spread across many countries.
• Receive encouragement and support to optionally write blog posts under your own name and present at conferences.
• Join a remote-friendly agency that is based out of Old Montréal.
• Work with dedicated people in a fun and friendly environment.
• Health Insurance.

Evolving Web offers equal employment opportunities to all. The masculine is only used to lighten the text.