Communication and Marketing Events Coordinator

About Western

Since 1878, Western University has been committed to serving our communities through the pursuit of academic excellence and by providing students, faculty, and community members with life-long opportunities for intellectual, social, and cultural growth. We seek excellent students, faculty, and staff to join us in what has become known as the "Western Experience" - an opportunity to contribute to a better world through the development of new knowledge, new abilities, new connections, and new ways to make a difference.

About Us

To provide the Best Student Experience to prospective students from the initial point of interest in undergraduate programs at Western, through the information gathering, application and admission processes

Responsibilities

The Communications and Marketing Events Coordinator is accountable for developing and implementing the logistics for events for the Office of the Registrar at Western University, with an overall goal of building and supporting Western’s brand locally, nationally, and internationally. Events include student recruitment events, specifically supporting the International Association for College Admission Counseling (International ACAC), being hosted by Western University in July 2024. The Coordinator will support event strategy, planning, marketing, communications, logistics and administration. The Coordinator is responsible for developing multimedia content and writing digital and traditional channels, including our websites, email, social media, advertising, third-party sites, SMS, presentations, print marketing and signage.

Key Accountabilities:

• Develops multimedia and traditional content in support of the 2024 International ACAC conference, which is in line with branding needs of Western University, the International ACAC organization
• Creates strategic communications plans in collaboration with leadership, workback schedules, and evaluation for the event
• Liaises and consults with key stakeholders and vendors both internal and external
• Ensures this event provides strong, consistent positioning of Western as one of the top universities in the country and internationally
• Provides support and guidance to ensure effective and accurate communications that comply with related legislation, and University policies and procedures
• Writes, edits, and develops emails for distribution in support of the event, considering key audiences and timelines
• Keep abreast of current marketing and content development best practices and identify new opportunities, trends, marketing, and messaging related to the event
• Follows a content development workflow for the website and other digital channels, including timelines, stakeholder approvals, and stakeholder involvement
• Writes, edits, or reviews all communications 2024 International ACAC Conference, (e.g. website content, emails, social media posts, ads, and standard email responses)
• Oversees the planning, organization and publishing of website content from a communications and reputation management perspective for the 2024 International ACAC Conference
• Supports the development of media such as video and photography (for advertisements, social media, web banners, virtual tour platform); conceptualizing, storyboarding, and project management

Qualifications

Education:

• Undergraduate Degree in Communications, Public Relations, Journalism/Media or related program

Experience:

• 2 years’ experience in a communications, marketing, or journalism/media related field with an emphasis on digital communications
• Experience overseeing event logistics and coordination

Preferred:

• Previous experience in a post-secondary environment
• Experience implementing communications plans, marketing and/or journalism, with responsibility for managing projects and developing communications

Knowledge, Skills and Abilities

• Familiarity with e-communication tools including website and graphic design principles and with social media platforms relevant to student populations
• Knowledge of theory and best practices in content strategy and of marketing trends and best practices
• Familiarity with principles of writing, including grammar and style, argument, and coherence
• Ability to collaborate across internal and external boundaries to meet common objectives, improve outcomes and support work beyond one's own unit
• Compelling and persuasive communication skills to engage individuals and teams inside and outside the University
• Communication skills to engage audiences, with confidence interacting with individuals at all levels of the organization
• Demonstrated intercultural competency and knowledge of cross-cultural research and work practices
• Ability to quickly adjust priorities in response to unexpected events or changing circumstances
• Intermediate computer skills in Microsoft Office Suite, with content management systems (e.g. Cascade), and with file management and transfer systems
• Proficiency with Adobe Creative Suite, such as Photoshop, InDesign and Premiere preferred
• Demonstrated photography and videography skills, including production planning, scripting, filming plans and related logistics to tell a wide range of stories
• Ability to interact professionally with students, staff, faculty, and other members of the University community
• Demonstrated ability to complete detailed analytics and reports

Why Western?

Western offers a broad and exciting variety of part-time and temporary employment opportunities with ample room for job exploration and growth. Within our beautiful campus, you are part of a progressive work environment that promotes work/life balance including access to our state-of-the-art recreation centre. Apply for an opportunity to be part of the Western community and contribute to its success!

Applying at Western

To ensure that your application is given full consideration, please complete all relevant sections of the application. In addition, you can choose to supplement your application with a cover letter and current resume. Consideration of applicants will include an assessment of previous performance, experience, and qualifications. Applicants should have oral communication skills in English.

Western Values Diversity

The University invites applications from all qualified individuals. Western is committed to employment equity and diversity in the workplace and welcomes applications from women, members of racialized groups/visible minorities, Indigenous persons, persons with disabilities, persons of any sexual orientation, and persons of any gender identity or gender expression. Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please contact Human Resources at [email protected] or phone .

Please Note:

We thank all applicants for their interest; however, only those chosen for an interview will be contacted.