Content Coordinator

CORE FUNCTION Under the supervision of Communications Manager this position is responsible for collaboratively developing, delivering, and reporting on all aspects of the Museum online presence.
SCOPE AND MAJOR RESPONSIBILITIES 1.Develops and delivers the Museums digital, web and social strategy.
2.Supports the development and maintenance of the Museum website and other digital platforms.
3.Engages with online audiences through content, answers questions and foster connections to the museum.
4.Develops communications tools such as e-newsletters, videos.
5.Supports in the delivery of marketing materials.
6.Contributes to the development of digital strategies.
7.Tracks and reports marketing analytics and recommends improvements.
8.Develops and distributes digital/social content with an emphasis on dynamic media, including video.
9.Supports the annual content strategy, plan and calendar.
10.Evaluates the Museums content effectiveness, gauging audience reaction and participation, and makes recommendations for improvements.
11.Coordinates the Museums overall response to digital inquiries.
12.Supports the Museums advertising plan with targeted content development and placement.
13.Provides content planning assistance.
14.Leads projects to enhance the Museums online presence and works collaboratively with outside vendors and partners on marketing and communications projects.
15.Researches and recommends new and innovative platforms and methods to connect with audiences through content.
16.Provides multi-media support, as required. View full details of position at: