Digital marketing director

Overview

Languages

English

Education

• Bachelor's degree

Experience

5 years or more

Work setting

• Media organization

Budgetary responsibility

• $100,001 - $500,000

Responsibilities

Tasks

• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Establish distribution networks for products and services
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Supervise staff
• Train and supervise staff
• Train staff
• Hire, train, direct and motivate staff
• Manage contracts
• Plan and control budget and expenditures
• Assist in product development and direct and evaluate the marketing strategies of establishments
• Advise clients on advertising or sales promotion strategies
• Answer written and oral inquiries
• Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
• Maintain and manage digital database

Supervision

• 5-10 people

Experience and specialization

Computer and technology knowledge

• Database software
• Human resources software
• Project management software
• Spreadsheet
• Google Drive
• Electronic mail

Area of specialization

• Interactive/new media
• Advertising
• Communications
• Marketing
• Brand management
• Digital media

Specialization/experience (business sales and services)

• Negotiation

Additional information

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure
• Large caseload
• Large workload

Own tools/equipment

• Cellular phone
• Computer

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability
• Creativity
• Quick learner
• Accountability

Benefits

Health benefits

• Dental plan
• Health care plan
• Paramedical services coverage
• Vision care benefits

Long term benefits

• Maternity and parental benefits