Digital Marketing Manager

LOOKING FOR A DIGITAL MARKETING MANAGER

​​​​​​​ Are you interested in joining a vibrant company, where you can unleash your creativity and passion for the latest online marketing trends while creating and executing high-impact digital marketing strategies and tactics? If so, this opportunity is for you!

ABOUT THE OPPORTUNITY

Workland presents an amazing career opportunity, for a stable, fast-growing company that aims to become a leader in its market . Their lines of business are across North America and they are currently seeking a part-time Digital Marketing Manager , with a strong grasp in current marketing strategies, techniques and tools, with the capability to oversee comprehensive digital marketing campaigns from inception to implementation .

WHY SHOULD THIS OPPORTUNITY INTEREST YOU?

1. Work for a rapidly growing and reputable organization active throughout North America.
2. Directly impact the success and growth of the organization.
3. Competitive compensation, commission, and benefits package
4. Join a team where work-life balance is a priority for all employees.
5. Benefit from a down-to-earth, highly friendly work environment.
6. Experience a wide range of variety in your day-to-day job.
7. Opportunities for career advancement.
8. Benefit from strategic mentorship in the field.

JOB DESCRIPTION

The Digital Marketing Manager will need to create and execute comprehensive marketing strategies, bolstering brand visibility, and enticing potential buyers. A successful candidate should possess a deep understanding of marketing methodologies, have great communication abilities, and natural talent for innovative content creation.

YOUR TASKS AND RESPONSIBILITIES WILL BE:

• Collaborate with internal teams, including sales and operations, to ensure alignment of marketing efforts with overall business objectives for the different lines of business.
• Develop and execute comprehensive digital marketing campaigns to increase visibility, engagement, and ultimately sales.
• Learn and take charge of the marketing & sales component of the company’s ERP system to manage digital marketing campaigns and sales conversion funnels.
• Monitor and manage online reviews and reputation management platforms to uphold a positive brand image and ensure customer satisfaction.
• Analyze digital marketing data to measure campaign performance, identify trends, and make data-driven decisions to enhance marketing strategies.
• Efficiently manage the digital marketing budget, allocate resources effectively, and report on ROI for all digital marketing initiatives.
• Optimize website content and user experience to enhance search engine rankings, lead generation, and conversion rates.
• Create and manage content across diverse digital platforms, including websites, social media channels, email marketing, and online advertising campaigns.
• Stay informed on emerging technologies and industry trends in digital marketing to maintain a competitive edge while implementing innovative strategies.
• Conduct marketing research and competitive reviews. 
• Produce reports to support management decision-making.

THE REQUIREMENTS FOR THIS POSITION ARE:

• Bachelor's or college degree in Business, Marketing, Communications, or related field*;
• 5+ years of work experience specifically in Digital marketing, with a track record of success producing positive ROAS; 
• In-depth knowledge of digital marketing channels, including SEO/SEM , email marketing, social media, and display advertising;
• Experience with digital marketing tools and platforms, such as Google Analytics, Google AdWords, Facebook Ads Manager, and email marketing software;
• Proficiency in optimizing product listings, landing pages, and sales funnels;
• Analytical skills and a natural tendency towards data-driven decision-making;
• Keen awareness of the latest trends and best practices in online marketing and performance measurement;
• Fluency in English and french, verbal and written.

*A combination of relevant education and experience will be considered.

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ABOUT WORKLAND

Workland is proud to have been mandated to assist this client in the recruitment process for this great job opportunity. Workland's mission is to solve recruitment and job search problems by combining marketing, technology, and experienced professionals. The ultimate goal is to accelerate and facilitate the process of connecting talented professionals with the right organizations through an approach that promotes diversity, equity, and inclusion in the workplace.