event marketing specialist

Overview

Languages

English

Education

• No degree, certificate or diploma

Experience

1 year to less than 2 years

Work setting

• Media organization

Responsibilities

Tasks

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Develop policies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Perform administrative tasks
• Plan development projects
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct comparative research on marketing strategies for industrial and commercial products
• Prepare reports, research papers, educational texts or articles
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct public opinion and attitude surveys
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Prepare and/or deliver educational, publicity and information programs, materials and sessions
• Conduct analytical marketing studies
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Design market research questionnaires
• Develop portfolio of marketing materials
• Conduct online marketing, E-commerce and Website promotions
• Prepare funding applications
• Develop marketing strategies
• Write and edit press releases, newsletter and communications materials

Experience and specialization

Computer and technology knowledge

• MS PowerPoint
• MS Word

Additional information

Work conditions and physical capabilities

• Tight deadlines
• Fast-paced environment
• Attention to detail

Own tools/equipment

• Computer
• Internet access
• Cellular phone

Personal suitability

• Client focus
• Excellent written communication
• Initiative
• Organized
• Team player
• Dependability
• Reliability
• Integrity
• Quick learner

Benefits

Other benefits

• Free parking available