Manager, Marketing & Communications, Professional MBA and Specialized Programs

Date Posted: 05/29/2024
Req ID: 37300
Faculty/Division: School of Management
Department: Joseph L. Rotman School of Management
Campus: St. George (Downtown Toronto)

Description:

About us:
The Rotman School of Management is part of the University of Toronto, a global centre of research and academic excellence at the heart of Canada’s commercial and financial capital. Rotman is a catalyst for transformative learning, insights and public engagement, bringing together diverse views and initiatives around a defining purpose: to create value for business and society. We make a fundamental promise – Here’s where it changes – to our students, our partners and the broader community. Everyone at Rotman, faculty and staff, plays a role in bringing that promise to life. Your opportunity:
Reporting to the Managing Director, Recruitment, Admissions, and Business Development, with a dotted line of responsibility to the Executive Director, Strategic Communications, the Manager, Marketing and Communications will serve as a source of creative marketing ideas and promotional approaches for the Specialized Programs. The Manager will work with the stakeholders to develop and implement marketing strategies for each program in their assigned portfolio. The incumbent will also work closely with the Director, and Assistant Directors, Recruitment & Admissions, todevelop and implement marketing plans to create awareness of our programs and to support recruiting targets for each program. This position will also work closely with the Program Services and Career Services departments. The Manager, Marketing & Communications has 3 major areas of focus: (1) Marketing & Communications (2) Brand Management (3) Supporting Business Development. The incumbent will also oversee the development, production, delivery, and accuracy of all external communications pieces and ensure they adhere to the larger departmental and School-wide marketing objectives and brand standards. Your responsibilities will include:

• Leading the development of a comprehensive and integrated marketing strategy with stakeholders
• Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives
• Developing and implementing marketing plans to support business development and revenue-generating strategies and/or activities
• Assessing and selecting methods of data collection and analysis for research projects
• Planning and overseeing the implementation of an evaluation framework for assigned projects

Essential Qualifications:

• Bachelor's Degree or acceptable combination of equivalent experience.
• A minimum of 5 years’ experience in marketing and communications, ideally in a University environment.
• Experience with the creation of strategic marketing plans as well as expertise related to the planning and implementation of integrated marketing and communication projects is important
• Experience with on-line marketing and major social media platforms is also required
• Relevant experience with market and competitor research and assist in the development and writing of proposal
• Proven experience in outsourcing graphic design, advertising, or other creative services.
• Knowledge of graphic design, including use of Adobe Creative Suite essentia
• Strong project management skills with a successful track record in managing a variety of creative, persuasive, cost-effective marketing communication projects, from conceptual stages throughdelivery and follow-up/evaluation.
• Ability to evaluate the effectiveness of various campaigns, in coordination with third party agencies, is important
• Possess excellent copywriting and editing skills, including exceptional skills in English grammar and spelling; and the ability to edit and proofread.

Assets (Nonessential):

• Understanding of issues in management education for working professionals, executives and continuing professional development in a business school environment is an asset.
• Experience working with content management system is an asset

To be successful in this role you will be:

• Articulate
• Communicator
• Motivated self-learner
• Multi-tasker
• Organized
• Team player

This is a 1 year term opportunity

Closing Date: 06/07/2024, 11:59PM ET
Employee Group: USW 
Appointment Type : Budget - Term 
Schedule:
Pay Scale Group & Hiring Zone:
USW Pay Band 15 -- $93,752 with an annual step progression to a maximum of $119,892. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.  
Job Category: Communication/Media/Public Relations

 

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.