Manager MarTech & Channel Performance

About the Role

Location: Montreal

Key Responsibilities:

• Create detailed reporting of client customer and channel communications data
• Set and review standard media, CRM and website KPI reports to monitor performance of campaigns using analytics tools such as Google Analytics, Salesforce and internal data sources.
• Create detailed reports of sitewide customer behavior, navigation behavior, and potential UX improvements.
• Work on platform migration for getting better data visualization and on reporting automation. 
• Execute a plan on building the foundations to activate on a CDP.
• Identify optimal customer journeys and collect insights on customer needs to improve personas.
• Mentor and train colleagues to use data and tools to improve their business performance and strategy
• Convert insights into engaging, actionable and easy to digest presentations

Essential Requirements:

• Proven work experience in the Marketing industry as a Digital Marketing Analyst, Digital Marketing Strategist, Digital Marketing Specialist, or a similar role 
• Versed in digital analytics tools such as Google Analytics and understanding of key metrics to monitor the customer journey and program effectiveness.
• Ability to translate strategy into operational and execution excellence with on-time delivery
• Experience in driving and influencing change across a complex environment including senior stakeholders
• Experience with: MS Office, Power BI, Google Analytics, Salesforce Marketing Cloud or other CRM tools. Understanding of SEO/SEM and UX/UI best practices.

Desirable Requirements:

• Excellent storyteller
• Data cruncher extraordinaire

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together?

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