Manager, Product Marketing

Grade: P7

Referral Level: Level 1

Division: IGM Marketing

IGM Financial Inc. is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments

Under IGM Financial’s unique business model based on leading brands and multi-channel distribution strategy is Mackenzie Investments, founded in 1967. Mackenzie Investments is a holistic asset-management partner for thousands of Canadian financial advisors and the investors they support.

At Mackenzie Investments You Can Build Your Career with Confidence.

We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them. As part of our team, you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive while working remotely, while also providing resources to ensure physical and mental wellness were put front and centre.

Join an unstoppable team that is embedded in continuous learning, understanding, and knowledge sharing. You will thrive in our supportive environment where you can indulge your curiosity to learn, while receiving the feedback you need to refine your skills and abilities. We are dedicated to offering a hybrid work environment when applicable.

Mackenzie Investments is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

The Role:

The Product Marketing Team plays a pivotal role at Mackenzie by leading the development of effective Marketing plans and strategies that are aligned with its corporate goals, objectives, and strategies.

The Manager Product Marketing is responsible for providing planning and strategic support in preparing business cases, implementing marketing tactics, conducting opportunity assessments, and leading industry/market reviews in support of the firms distribution efforts. Also included in this mandate, the Manager will develop creative and logical recommendations to business/marketing problems by linking facts and insights from multiple sources (e.g. market research, competitive intelligence, client insights, industry reports, academic literatures and etc). This includes identifying, understanding and reconciling any shifts in business needs, advisor and consumer insights and competitive and industry trends that may impact Mackenzie Investments or the financial services sector as a whole, recognizing the implications and proposing the appropriate strategies across various business units to address them.

Major Responsibilities Include :

• Support the creation, management and execution of the strategic marketing plans for broad scope multi-channel and multi-segment initiatives across multiple product lines.
• Coordinate with internal teams to align marketing plans with enterprise goals and objectives
• Build and manage close relationships with key business partners, both inside and outside of marketing, to understand and influence their strategies and priorities
• Translate the strategic marketing plan into tactical plans inclusive of content, campaigns, editorial, digital and media
• Help drive the marketing planning processes including; discussions cross-functionally to determine opportunities, identification of potential strategic initiatives and actions, perform feasibility studies and assist with the implementation of resulting efforts
• Stay current on best practices and drive strategic thinking for Mackenzie’s evolving marketing mix to optimize performance and improve marketing mix effectiveness, prioritizing next steps for short- and long-term strategic planning purposes
• Communicate the tactical plans by educating and influencing across multiple levels
• Support efforts to better understand and improve the experience and resources for the advisor and investor  

Qualifications

• Excellent problem diagnostics and analytical skills
• Ability to focus on detail while understanding and always connecting to the big picture
• Creative, outside of the box, thinker
• Ability to gather relevant information and “connect the dots” to develop compelling stories
• Ability to write and present concisely and persuasively.
• Strong business and financial acumen
• Deep knowledge of the MS Office Suite especially – Excel and PowerPoint

Education

• University Degree (ideally in Commerce / Economics / or in other quantitative discipline)

Experience

• 3+ years of increasing experience in the area of product marketing experience in progressive, data-driven organizations
• Experience in financial services, organizations with a distributed sales force would be an asset
• Mutual Fund/Exchange Traded Fund Knowledge preferred

Please visit our career page by clicking on the following link:

We thank all applicants for their interest in Mackenzie Investments; however, only those candidates selected for an interview will be contacted.

Mackenzie Investments is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.

Please apply by June 27, 2024.

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