Market Development Manager

Description

At WinField United Canada, we’re all about getting our hands dirty. Combining local understanding and world-class expertise, we provide independent ag retailers and their customers with products and services designed to fit their specific needs. After all, no two seasons, regions, fields, or farmers are identical. And no one knows what an operation needs like those on the ground.

The Market Development Manager provides agronomic & sales support and expertise to the retails in the designated territory. This role is the key contact point for retail sellers and farmers to create demand for WinField United Proprietary Brands, and other strategically important initiatives in partnership with our vended suppliers. This position will also be responsible for the agronomic training, sales support, and product performance inquiries with retail sellers and growers.

The individual will allocate 75% of their work hours to customer-facing activities, with the remaining 25% dedicated to supporting Field Trial Initiatives, Answer Plot and Technical Marketing support. The assigned individual is expected to demonstrate and effectively use all associated digital tools including Microsoft suite, SharePoint, and basic data analytics tools.

As part of the Agronomy & Market Development team, the Market Development Manager will work closely with Agronomists and the marketing team to develop and share strategic messaging with the retail network and convey agronomic and market insights from the retail level.

The Market Development Manager will work in partnership with Account Managers in customer and product planning, demand creation, and relationship efforts.

Required Qualifications: - Bachelor’s degree in agriculture a minimum of 5 years of agronomic or sales experience with direct customer contact. Individuals with a 2-year diploma in agriculture and extensive industry experience will be considered. Ag retail experience is considered an asset. - A keen interest in agronomy and a passion to help independent ag retailers succeed. Proven background in sales and ability to interact well with customers, suppliers, employees, and management of all levels. - Ability to create and present interesting, informative, and educational technical presentations. - Ability to effectively work independently in a remote environment, while also maintaining a collaborative virtual team relationship. - Proven ability to solve and resolve issues quickly and effectively. - Demonstrated computer skills in Microsoft products (Outlook, Word, Excel, PowerPoint) - Able to lift 50 lb. bags, climb on and off farm machinery, walk and work in field plots. - Daily travel, extended hours and overnight travel required.

WinField United Canada provides a comprehensive benefits package that includes medical, dental, vision coverage, disability coverage, critical illness, and life insurance. We have a retirement program that encourages our employees to save for the longer term, with generous matching employer contributions. Our benefit package demonstrates our focus on our employees’ experience with Mindful Monday’s, maternity top up benefits and an Employee Assistance Program.

In addition to base pay, you are eligible to participate in our Annual Variable Incentive Pay consistent with the terms of our plan, which provide discretionary award opportunities reflecting components such as performance of the company. Details will be discussed through the recruitment process.

--- Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

We provide a broad portfolio of benefits to keep you and your family at your best. Land O'Lakes is Where Your Future Takes Root.

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