Marketing Automation Specialist

The same philosophy of personal attention that distinguishes Yorkville Education Company as a leading provider of post-secondary education makes us an exceptional place to work. We are a progressive and modern institution, responding to the needs of current and future students and implementing the best technology solutions to empower our work. We prioritize diversity, open doors to those often overlooked, welcome new Canadians, and provide pathways to successful careers. 

Yorkville Education Company (which manages both Yorkville University and the Toronto Film School) began with a simple idea in 2004: offer flexible, rigorous, and career-focused degrees on campus and online to people who are on a purposeful path. With campuses in Ontario, British Columbia and New Brunswick, we equip our graduates with the professional knowledge, skills and designations that employers value. 

Focused on providing a transformative, accessible and flexible higher education environment, our teams, from the President to the newest staff member, share a passion for learning, teaching, and growing as individuals and as teams. We nurture an inclusive, supportive, and genuinely kind work environment at our three campus locations.

If you want to shine a light on academic excellence, be empowered to make an impact on the transformation of the Canadian post-secondary education landscape, and work collaboratively beyond levels, join us. 

The Marketing Automation Specialist is responsible for planning, optimizing and tactical execution of automated email campaigns; integration of marketing technologies, and initiating new life cycle marketing projects. This position assists overall marketing and communications teams, admissions team, as well as vendors, looks for ways to improve and personalize the prospective student experience through marketing automation technologies, in alignment with our corporate strategic imperatives. 

• Support the day-to-day responsibilities of the marketing team with performance marketing
• Contribute to projects within the Marketing & Communications team
• Participate in the collection, review and analysis of data, adherence to policies, procedures and programs
• Collaborate with colleagues in other teams on cross-functional projects and initiatives
• Create email campaigns, lead nurturing journey, lead scoring models, performance reports, lead generation forms, data governance, dynamic content, audience segmentations, chatbots flows etc.
• Contribute to a positive corporate culture that supports equity, inclusion, learning, and wellness
• Uphold the integrity of data privacy and complies with CASL legislation

• Three years of experience in marketing, lifecycle marketing, CRM and marketing automation tools
• Bachelor's degree in Marketing, IT or other related disciplines
• Demonstrated knowledge and experience in marketing funnel, personalization, marketing automation software like Marketo/Salesforce/Eloqua/Pardot
• Experience working with paid media, HTML, CSS considered an asset
• Strong verbal and written communication skills

We provide a transformative, accessible and flexible higher education environment, our team shares a passion for learning, teaching, and growing. We nurture an inclusive, supportive, and diverse work environment throughout our three campus locations.

• Health Benefits
• Dental Coverage
• Retirement Savings Plan
• Competitive Salary
• Fun, competitive, and challenging work environment
• Guaranteed salary plus commission
• Incentives and rewards
• Career growth
• Free Tuition for all Yorkville University Programs
• Employee and Family Assistance Program

• An atmosphere that successfully blends an entrepreneurial culture with education. We value innovation and continuously look towards expanding our programming, working with the latest research, tools, and solutions. As a private school with government approval of our offerings, we have the opportunity to do more, stay current, and be future-forward.
• The chance to accelerate your career and disrupt education by responding to the needs you see and purposefully challenging the status quo. Everything we do here is about delighting and engaging our employees - and ultimately our students- from mentorship to teaching, from creative outlets to analytical ones.
• A place where all individuals feel welcomed in the academic and workplace environments and can bring their authentic selves to the educational and work spheres. We celebrate the full range of human diversity, and we acknowledge that equal access to opportunities and services may require the removal of barriers that equity-seeking communities experience in trying to obtain this access.
• The opportunity to grow with access to free courses, certifications, and programs - right up to our Doctorate offerings.
• An appreciation for the insights and skills you bring to work with a competitive salary and comprehensive benefits, including a wide breadth of wellness services, and a work-life balance.

We welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest now.

Diversity, equity and inclusion are a critical component of life at Yorkville Education Company and we are committed to making these values an integral part of our culture. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community, and other equity-seeking groups.

Yorkville University is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act ('AODA'). If you require accommodation for disability, please notify our People Team at .