Marketing Manager

We at Trudell Healthcare Solutions “(THS)” are looking for an individual who is driven and shares our passion for customer excellence to contribute to the care patients receive, ultimately helping to improve their quality of life. If you have an interest in Medical Device Sales and have responded yes to the above questions, THS currently has an exciting opportunity for you as a Marketing Manager!

The Position: Responsible for the execution of marketing plans and initiatives to drive sales budget achievement, increase market share, and meet gross profitability objectives for the Trudell Medical International product portfolios. This role will work closely with the Senior Leadership Team on new business development and the development of Key Opinion Leaders.

Our Company: Trudell Healthcare Solutions is a Canadian, family-owned clinical and service-oriented distributor providing unique, innovative products to select segments of the Canadian healthcare market. With a skilled, knowledgeable, and motivated team, the company is committed to exceeding our customer’s expectations in delivering cost effective solutions to improve patient outcomes.

What We Offer:
In addition to fair and equitable compensation and the excitement of working for a growing and reputable company, we offer:

• Challenging careers that provide the opportunity to learn constantly
• Clear, consistent and demonstrated values
• Encouraged Professional Development
• Employee Recognition for Milestone Anniversaries
• Regular Performance Appraisals
• Regular Salary Reviews
• Paid Sick Days
• 3 weeks paid vacation to start

Comprehensive Group Family Benefits including:

• Health and Dental Benefits
• Pension Plan
• Life Insurance
• Employee Assistance Plan
• Disability Insurance
• Out of Country Insurance Coverage

Key Responsibilities:

Business Development

• Develop strategies on product positioning, product gaps and overall business growth opportunities for TMI and Community Sales product portfolios.
• Ensure development of strong relationships with internal and external stakeholders to drive account development, speaking opportunities and potential research opportunities. 
• Identify and quantify market size, growth opportunities and market factors affecting products.
• Support sales team efforts to execute national marketing strategies.
• Provide forecasts and set market pricing.
• Ensure that all sales forecasting & reporting are completed in a timely & accurately manner

Marketing Planning

• Drive market awareness and lead-generating activities.
• Plan and execute effective external marketing campaigns, with tactics that include tradeshows, webinars, digital activities, etc.
• Assist with annual market plan.
• Remain a breast of competitive positioning, market trends and customer needs.
• Accelerate the adoption of key products in the region/geography assigned through market development, driving patient/physician awareness and education, enabling patient access, support the understanding of existing treatment pathways, or the creation of the ones that are not well defined.
• Implement marketing programs to drive market development and brand affinity across all channels, e.g., digital, PR, social, direct etc. 
• Execute market research and market insights gathering, including direct customer research, secondary research as well as interacting with sales and clinical teams to understand market and customer needs
• Identify unique local market opportunities to increase product awareness and penetration including HCP education, patient advocacy, or stakeholder partnerships

Communication

• Build cross functional relationships with Sales, Finance and Operations.
• Maintain regular and ongoing communication with the Senior Leadership team regarding planned activities, concerns, recommendations, and guidance.
• Work closely with the sales team to ensure alignment on business strategies and execution plan
• Build and manage a calendar for marketing programs to provide transparency and create alignment with key stakeholders

Administration

• Manage the development and implementation of training programs
• Maintain regular and ongoing communication with the Senior Leadership regarding planned activities, concerns, recommendations, and guidance. 
• Ensure product knowledge offering is part of the sales force training program.

Skills & Qualifications:

Education and Experience

• Degree in Marketing, Business, Science or related field of study. 
• Five (5) to ten (10) years’ experience in a similar marketing role in the medical product industry, pharmaceutical or life sciences.
• Three (3) to Five (5) years People Management Experience
• A medical clinical designation, earned following completion of education (ie.as a Respiratory Therapist, Nurse, etc.) is an asset.
• Knowledge of Medical terminology and product usage in the field is an asset.

Specialized Skill or Knowledge

• Excellent written and verbal communication skills.
• High attention to detail
• Demonstrated proficiency in Microsoft Word, Excel, and PowerPoint. 
• Understanding of regulatory environment and guidelines.
• Proficient presentation skills.
• Working knowledge and experience with digital marketing channels, CRM, and other marketing technologies (Web, email, automation, analytics, social media)
• Multitasks, prioritizes and meets deadlines in timely manner.
• Ability to build strong relationships with key stakeholders - e.g. physicians, pharmacists, respiratory nurses, therapist, and key opinion leaders.
• Bilingual French would be considered an asset.

Essential Duties:

• Fluent in English both written and oral. 
• Ability to travel. 

Working Conditions:

• Office/Field setting. 
• Frequent interruptions.
• Compensation based on a regular work week of thirty-seven and one half (37.5) working hours, with additional working hours as required to meet ongoing business demands and to full fill job responsibilities.
• Ineligible for overtime compensation.

*** Since 1922, Trudell Healthcare Solutions Inc., a member of the Trudell Medical Group, has been a stable and financially sound Canadian-based employer, headquartered in London, Ontario. For over 100 years, we have enjoyed the reputation of being successful and trustworthy in the eyes of our customers, our suppliers and our staff. We are passionate about selling, servicing and distributing technologically advanced Critical Care and Respiratory products and state-of-the-art Operating Room products to hospitals across Canada.

If you feel you meet the qualifications for this role, please submit your resume with the subject line “Marketing Manager ” to Human Resources, at . 

We thank all applicants for their interest in joining our team. Only those to be interviewed will be contacted. For more information, visit us at . Trudell Healthcare Solutions Inc. is an equal opportunity employer it is important to our Company that all its employees, including those with disabilities, find our workplace to be welcoming and supportive. If you are a candidate with a disability who requires accommodations during the recruitment process, please let us know.