Marketing Science Analyst - Urgent Role

We are hiring an experienced Marketing Science Analyst to join our growing team at Touché! in Toronto Ontario
Growing your career as a Full Time Marketing Science Analyst is an incredible opportunity to develop exceptional skills.
If you are strong in creativity, creativity and have the right drive for the job, then apply for the position of Marketing Science Analyst at Touché! today!

WHO WE ARE

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national and global awards; And the title of agency of the year in Canada in 2015, 2017, 2018, and 2020!

We are constantly reinventing ourselves. As media becomes more complex, so does our realm of expertise. We are continually improving our strategy and planning of traditional, digital and social media. We support our clients in all their media needs, from search engine marketing (SEM / SEO), business intelligence, programming and distribution!

Touché! has refused to become a "big company", choosing instead to be a "big start-up". Innovation, collaboration and passion are our core values, ​​and we care about our employees. We are looking to expand our passionate team.

Touché! is the strength of a network, the agility of a start-up.

Summary of Role:

As an Analyst on the Marketing Science team, you will advance your career in analytics. You will start to learn about actionable insights through quantitative analysis, innovative thinking, and your growing industry knowledge. You will use your newly developed analytic and technical knowledge to design, produce, automate and evolve data management, audience data and campaign reporting. You will be a proactive collaborator in insight generation and evolution of advertising programs that are proven to drive business results.

Team Operations

Collaboration: Connect across planning, investment, and technology teams on the management of data

Self-Management: Manage day-to-day tasks, ensuring understanding of proper priorities

Measurement & Reporting

Research: With support, manage all stages of brand research studies, including: research testing proposals, survey design, operational execution, analysis and reporting

Data Analysis: Collaborate with partner teams to collect survey inputs (e.g., key business questions, assumptions, potential initiative ideas) so you can ensure the research study is designed to generate findings that will help inform strategic decisions

Measurement: Learn and apply the basics of measurement strategies, frameworks and technology

Benchmarks & Goals: Learn the basics of setting benchmarks and targets based on historical campaign data

Reporting & Optimization: Produce campaign reports and analyses according to measurement plans

Data Strategy & Technology

Data Technology Utilization: Learn basics and rational of analysis automation and begin to identify opportunities to automate analyses and identify processes for efficiencies

Data Management: Learn how to develop SQL procedures, maintenance and QA of data systems and processes used for audience data or reporting and on-going data analysis

Data Visualization: Begin development of Dashboards in visualization tools such as Tableau/QlikView/Looker

Ad Operations: Learn and manage the basics of Ad Operations and QA of data collection

Audience Discovery & Strategy

Data Analysis: Learn the basics of audience data, and how it applies to audience insight analysis across multiple data sources

Data Analysis Management: Structure data in efficient manners for performing analysis

Desired Experience:

Research Knowledge: Familiarity with conducting research and/or syndicated research data sources

Analytic Mindset and Creativity: Ability to creatively problem solve

Cross-Channel Analytics: Working understanding of offline and online channel KPIs

Structured analysis/statistical understanding: Experience structuring data for analysis

Media Foundations: Basics of digital and offline media

Desired Technical Skills:

Strong proficiency with MS Excel, PowerPoint are a must

Proficiency with cross-media brand lift research (Kantar, Lucid, etc.) are strongly preferred

Familiarity with

Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)

Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)

Experience and application of one of the following concepts

Data visualization: tools such as Tableau, Datorama, Alteryx

Advanced analytics software packages: SQL, R, Python or other

Concepts of database design and SQL

Requirements:

Experience: 1-2 year of experience through internships or jobs in marketing or media analytics and/or a masters degree in Analytics with no experience

Analytic Capabilities: Ability to think logically and use quantitative techniques to support solving problems such as campaign analysis, optimization, customer segmentation, data management, data operations and/or predictive modeling

Education: Bachelor’s degree in math, economics, engineering, social sciences, finance, analytical fine arts, or business/marketing fields

Qualities (in order of priority):

Curiosity and Forward Thinking – A natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics. The drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surface and interrogating information versus accepting it at face value.

Collaboration – A desire to create a collaborative working environment where the notion of team comes before companies

Adaptability, Flexibility and Resilience – A comfort with fast paced, intense, changing business and everything that comes with that. Client’s shift strategic direction incredibly fast, you must have a temperament that enjoys and reacts positively to change.

Problem solving – An ability to figure out and solve problems on your own, leveraging all resources available.

Creativity – A knack to think, solve problems in non-linear ways and connect dots to craft compelling stories.

Confidence – A willingness to share opinions and present recommendations with conviction.

OUR PROMISE

We want you to live an experience that matches your talent!

We are committed to providing you with multiple learning experiences and to help you develop your talent.

We offer a work environment that promotes the sharing of ideas and opinions, fun and success.

We offer you competitive remuneration and benefits that will make you say that choosing us was the best decision!

COMMITMENT TO IDEA

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.

OMG Canada s'engage à offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversité et l'équité par l'action (IDÉA). Cet engagement a pour objectif que la composition de notre main-d'œuvre reflète la diversité avec une représentation des groupes sous-représentés. Il détermine également la façon dont les membres de notre équipe, notre leadership, notre service à la clientèle, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont façonnées.

Nous traiterons vos données personnelles conformément à notre avis de confidentialité en matière de recrutement qui est disponible à l'adresse suivante https://omnicommediagroup.com/recruitment-privacy-notices/.

Benefits of working as a Marketing Science Analyst in Toronto Ontario:

● Company offers great benefits
● Company offers career progression opportunities
● Advantageous package