Performance and Growth Marketing Manager

PURSUIT - WHO WE ARE

Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world’s leading provider of experiential adventure travel.

We deliver rich travel experiences to the global market in iconic destinations through our unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours and travel experiences. Today, the company enjoys strong perennial demand with operations in or adjacent to Banff, Jasper, and Waterton Lakes National Parks in Canada, and Glacier, Kenai Fjords and Denali National Parks in the United States, in addition to Sky Lagoon in Iceland, Flyover in Vancouver, Las Vegas, and Chicago, and FlyOver Iceland in Reykjavik. The company is executing an aggressive growth strategy, expanding into multiple geographies and iconic locations that enjoy perennial visitor demand.

We are strengthening and improving our culture, our attractions and our operations to deliver unforgettable guest and staff experiences. We work hard to refine and execute our strategic plan for the expansion of the business, accelerate profitable revenue growth through strategic capital deployment, drive strong organic growth of our existing businesses, and acquire unique and complementary businesses. We work tirelessly to build a strong entrepreneurial, fun and rewarding culture for our team members.

POSITION SUMMARY:

We are seeking a Performance and Growth Marketing Manager with a strong digital-first marketing background, with experience with digital advertising platforms, email marketing, and campaign development and management. Reporting to the Senior Manager, Performance and Growth Marketing and supporting the Marketing Operations team, you will be responsible for leading the holistic email strategy, developing and delivering on cross-channel campaign strategies in collaboration with internal teams and our agency partners, and supporting our personalization and CRM roadmap. We are looking for a hands-on professional with a proven track record in scaling organic and paid customer acquisition channels and optimizing retention and upsell tactics. Your expertise will be essential in developing, delivering and connecting paid and owned strategies.

$60,000 - $70,000 CAD per Annum + Benefits

This role can be based in Calgary, Canmore Or Banff

• Work in a dynamic, culturally diverse team from around the globe 
• Work experience in an iconic, unforgettable, and inspiring location 
• Free access to Pursuit attractions for staff and family, send a friend at half the price!
• Discounted hotel stays under Pursuit’s lodging offerings, and discounted food & beverage and retail experiences
• The chance to work in an inclusive culture and make life-long friends 
• Access to subsidized mental health and wellness resources
• Opportunities for career growth or future work at other Pursuit locations 
• Access to one of the world’s most beautiful and iconic National Parks 

KEY AREAS OF FOCUS:

EMAIL:

• Manage email and SMS marketing team to align outbound broadcast communications and pre and post stay sequences with digital customer journey frameworks.
• Analyze email metrics to improve conversions, delivery rates, and plan future strategies.
• Leverage email and marketing automation platforms capabilities to segment audiences, create automation workflows, conduct A/B testing, and generate reports.

PAID MEDIA:

• Collaborate with geography marketing teams and external agencies to define seasonal ad briefs.
• Support day-to-day interactions with external agencies and partners, including delivery and management of performance media campaigns and calendar, collaborating with internal cross-functional partners.
• Collaborate with external agencies and internal cross-functional and geography teams to develop marketing plans that leverage paid channels in coordination with owned channel tactics.
• Deliver detailed and actionable insights, strategic recommendations, allowing leadership to clearly understand what tactics and strategies are driving performance throughout the funnel.

CRM AND PERSONALIZATION:

• Navigate through multiple data sources to analyze customer journey (from initial traffic source to transaction) and establish a clear understanding of customer behavior and to help inform mid to long-term online channel strategy.
• Utilize first-party data to drive growth, leveraging our segmentation and audience insights to ensure our messaging and channels are relevant and effective.
• Roadmap and develop A/B testing, leveraging CRM/CDP data.

Other proficiencies:

• Proficient in data analysis and reporting, using KPIs to optimize campaign performance and drive better engagement and performance.
• Familiarity with A/B testing methodologies and conducting tests to improve platform performance.
• Experience integrating email campaigns with CRM systems, such as Salesforce or HubSpot, to ensure personalized communications and data synchronization.
• Must-have: A passion for continuous learning, staying updated on industry trends, emerging technologies, and best practices in paid media, email marketing and automation.
• Support the Sr. Manager, Performance and Growth Marketing and the larger Pursuit marketing team with strategic planning all other tasks as directed.
• Work collaboratively with Project Managers to ensure the execution of paid marketing and email programs.
• Leadership and coaching of direct reports.

Required Skills and Experience:

• Bachelor's degree or equal industry experience.
• 3-5 years of experience in email marketing and/or paid media.
• Strong knowledge of hospitality, marketing and digital marketing principles.
• Proficiency in managing digital advertising campaigns, with a strong understanding of performance metrics and optimization strategies.
• Demonstrated ability to develop and implement successful marketing strategies that drive customer acquisition, engagement, and retention.
• Experience in HTML for customizing email templates and troubleshooting code-related issues.
• Experience working with an email service provider platform, bonus points for Braze.
• Strong understanding of privacy laws, including CASL, GDPR, etc.
• Strong experience using essential MS Office tools such as Excel, Outlook, PPT, Word, Teams required.
• Must possess valid Passport and Driver’s License

Critical Competencies for Success:

• Detail-oriented with excellent organizational and time-management skills.
• Exceptional written and verbal communication skills.
• Ability to thrive in a fast-paced environment and adapt to shifting priorities
• Strong commitment to working as a team with an ability to foster strong working relationships.
• Resourceful, adaptable, resilient, and having a strong sense of self-awareness.
• Ability to organize and prioritize multiple tasks in a fast-paced environment.
• Reputation as a solid team player.
• Good written and verbal communication skills.
• Hospitality mindset and guest service skills, including dedicated service to “internal customers.”
• Strong sense of urgency.
• Sense of humor and ability to ‘let things roll’ when the unexpected happens.
• A natural drive and curiosity about the business and what “could be…”

This list describes at a high level what the Performance and Growth Marketing Manager at Pursuit does, but no job description can anticipate every single task, issue or project that could come up. Pursuit reserves the right to adjust, reduce, add or change job tasks as needed for the success of the business. To handle this job successfully, any person hired must be able to perform responsibilities as described. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. Ideally, this job is based in Calgary, Alberta, Canada. Legal ability to work in the country where the role is based is required. Some travel may be required.

Pursuit is an equal opportunity employer.

Equal Employment Opportunity Information

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, colour, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.  

Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in Canada to apply and join our inclusive team! 

We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you can’t apply online or need accommodation during the application or hiring process, please contact our Talent & Acquisition Team at  

We thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted.