Performance Marketing Specialist

At Silk & Snow, we create products that turn your house into a home. We help bring affordable luxury to our customers every day by providing them with meticulously crafted and manufactured sleep products that elevate your personal sanctuaries and give you the rest you deserve.

We make every decision by following three principles. We always use  better materials , ensure that every product is  thoughtfully manufactured,  and above all, ensure  transparency  in everything we do. We’re proud of our products, and we want to give our customers the confidence to know that they are purchasing better products for their family, their home and the planet.

We are currently looking for an analytically minded Performance Marketing Specialist - Paid Social Media to join our team. In this role you will have the opportunity to join a fast-growing start-up as a leader and work on a team with full in-house marketing, product design, and supply chain capabilities. We are seeking an individual that is both analytical and creative to seek out new customer acquisition opportunities and guide our company through a continued period of high-growth. 

This position is hybrid - The office is based on 670 Caledonia Rd - Toronto, Ontario

Job Description

As a Performance Marketing Specialist - Paid Social Media you will:

• Be responsible for setting up, managing and continually optimizing paid social media campaigns such as Meta and TikTok.
• Continuously report on the performance of website traffic, digital ads, social campaigns and email marketing campaigns to management and content teams, and use insights to help guide ad creative for our paid social media efforts.
• Coordinate setup of engaging ad units by working with content teams (social media, copy, and graphic designers) to develop ad creative.
• Identify and lead alternative growth initiatives (digital and non-digital) and continuously think of new ways to attract customers, collaborating with other teams and new partners as needed.
• Keep track of latest industry trends, best practices and competitors and translate into executable ideas.

Qualifications

The

Qualifications

• 1-3 years of experience in a performance marketing role for a retail or e-commerce brand, with hands on experience in executing paid social (IG/FB and TikTok), search (Google & Bing), shopping, display, and video campaigns.
• Exceptional analytical and data-driven problem-solving skills, with hands on experience working with web analytics platforms such as Google Analytics (GA4) and some type of attribution reporting software.
• Excellent research skills and drive to remain current on trends and best practices in digital marketing
• Willingness to work some evenings and weekends to support campaigns, and react to performance as needed.
• Great attention to detail with willingness to adapt to rapid change, and ability to prioritize.
• Experience with an eCommerce email marketing platform considered an asset

Additional Information

Why You Should Work with Us:

• This is not just a job but a CAREER with opportunities for growth and advancement
• Benefits after completion of the probation period
• Employee discount program on all products
• 1 free mattress and bedding items after three months