Product Marketing Specialist

LifeLabs is the largest community diagnostics laboratory in Canada, serving the healthcare needs of Canadians for over 50 years. Our team members are truly centred around our customers, and we know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us.Consistently named one of Canada's Best Employers by Forbes, LifeLabs has also been recognized for having an award-winning Mental Health Program from Benefits Canada. The passion and commitment of over 6,000 diverse and innovative team members unites and motivates us to ensure our customers receive high quality tests and results that they can trust.  Agile, customer-centred, caring and teamwork: we live these values every day in what we do to support our customers and healthcare providers, driving forward our vision of empowering a healthier you.Reports to: Manager, MarketingPurpose of the Role As a Product Marketing Specialist at LifeLabs, the candidate will be responsible for driving user acquisition, engagement, and retention through innovative and data-driven strategies. They will collaborate closely with cross-functional teams to identify growth opportunities and implement experiments to achieve scalable and sustainable growth. They will support the service delivery and corporate marketing efforts in terms of campaign execution, coordinating, developing, and reporting. As a product marketer, they will track and optimize the funnel as LifeLabs drives traffic on-site into conversion portals. The candidate will analyze the competitive market and assist in developing content to optimize the effectiveness of campaigns. They can form strong working relationships and thrive in an agile working environment. The candidate is results-obsessed and comfortable working with all levels of the organization. They are experienced with challenging the status quo, engaging in constructive debate, and dealing with complex issues

 This is a Temporary Full Time Maternity cover role (15months) and can be based either at Ontario or British Columbia.Core Accountabilities-Take a lead role in devising growth strategies for our service. Utilize market insights, competitor analysis, and customer feedback to inform and refine strategies for increased market penetration and customer acquisition.
-Take a proactive approach in devising strategies to promote the service. Explore various channels, both digital and offline, to reach our target audience effectively.
-Establish and nurture partnerships with external companies that align with our target market and have the potential for mutual growth. Identify opportunities for joint promotions, cross-promotions, or bundling our product with complementary offerings.
-Identify ways to increase the value of our service by exploring upselling and cross-selling opportunities. Develop strategies to maximize revenue by promoting additional product lines or services that complement our offering.
-Develop content based for the service, in collaboration with Product Managers and team leads. Participate in the design, development, and implementation of product marketing materials, content planning, trade show/event materials, slide presentations, etc.
-Campaign reporting and analysis, highlighting successes and recommendations for future considerations. Drive continuous improvement in digital marketing effectiveness, including CPM, CPC, ROAS, and conversion metrics through data-driven analysis. Monitor digital performance and KPIs on a regular cadence to ensure we continually achieve and exceed targets while maintaining a positive return on our investment.
-Develop marketing plans within budget requirements. Manage and co-ordinate the end-to-end development process while meeting deadlines and budget requirements

 Qualifications and Skills-University Undergraduate degree is required
-Post-graduate diploma in Marketing or a related field
-Minimum 5 years experience in a sales & marketing role, product management
-Minimum 3 years experience in a Digital marketing role managing both search and social preferably in a start-up or high-growth environment
-Proficiency and hands-on experience with digital marketing channels and tools such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, Data Studio, Google Analytics and Google Tag Manager etc
-Excellent organization and time management skills with the ability to handle multiple projects and timelines simultaneously
-Experience planning, developing and executing high-performing marketing campaigns
-Understanding of digital marketing channel best practices
-Keep up to date with market and competitive trends and develop new content for campaigns to test and optimize performance
-Strong collaboration skills with marketing, product managers and other cross-functional teams
-Highly effective project management, prioritization, multi-tasking, and time management skills to meet deadlines
-Assist in pulling metrics and creating reports#LI SW1 #INDEEDThis is a remote role. Hiring Range: 65,500 - 83,500 The hiring range has been established, however, the final salary recommendation will be determined based off the level of experience, education requirement, external market conditions and internal equity.  Employee Benefits: In this position, you will be eligible to participate LifeLabs’ group benefits plan which is available to LifeLabs employees in accordance with the terms and conditions of those plans. Vacation Entitlement: In this position, you will be entitled to vacation pay, which will be applied to each pay.Employee Wellness: LifeLabs offers an award-winning Wellness Program focused on supporting your total health and well-being under our physical, emotional, and financial wellness pillars. We have been recognized in the industry for our focus on mental health supports. Employee Giving program: Designed to support any employee who donates, fundraises or volunteers for a Canadian Registered Charity or Non-Profit Organization. In addition, LifeLabs offers professional development and membership reimbursement, access to preferred rates and discount programs - WorkPerks, Home and Auto Insurance, Costco Membership, etc. - and Optional Health-related Benefits. At LifeLabs, we strive to create an inclusive and equitable workplace where our team members and the communities we serve feel accepted, valued, and respected.In accordance with
LifeLabs’ Accessibility Policy
, the Accessibility for Ontarians with Disabilities Act, and the Ontario Human Rights Code, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, your recruiter or email
careerslifelabs
.We are committed to the ongoing development of our diversity, equity, and inclusion (DEI) program and have taken steps to strengthen our commitment to our team members and customers, to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.At LifeLabs, we know that we are Stronger Together and that we will benefit from the unique perspectives and experiences that each team member offers.Vaccinations are highly encouraged at LifeLabs’. Vaccinations may be mandatory for selected employees if regulated by provincial or regional governments, or through employer-led vaccination policies in the facilities we service. Please ensure you ask if this position requires the successful candidate to be fully vaccinated with the current Government approved COVID-19 vaccinations.