Digital Marketing Engagement Specialist

HearCanada bolsters a world-class team of hearing care professionals/pioneers who share a passion for providing Wonderful Sound for All. With 60% of the Canadian population experiencing a type of hearing health issue in 2021, our teams are passionate about providing an exceptional client experience through their hearing journey, going above and beyond to provide relevant and meaningful solutions.

Position overview: 

Reporting to the Digital Marketing Manager, the Digital Marketing Engagement Specialist plays a key role in managing our online presence across social media platforms and business directories, optimizing both organic and paid digital marketing campaigns. This position requires a highly organized individual with a keen eye for detail, adept at exploring innovative strategies to enhance visibility and engagement within targeted communities. Additionally, the role involves crafting compelling content and leveraging analytics to drive continuous improvement in our digital marketing efforts.

Location and working model:

This is a permanent, full-time role based in Burlington, ON. The successful candidate can work in a hybrid model but we will expect a regular (2-3 day per week) in office presence to foster collaboration and learning with senior marketing team members, as such, candidates looking for remote work or alternate work arrangements will not be considered at this time. 

What you'll be responsible for: 

• Manage online presence across all local retail centres and wholesale brands. This includes community management and content scheduling across all social media channels.
• Manage all existing and new local centre business listings by updating information and images regularly, and ensuring consistency across all online directories, including Google, Bing and Apple Business.
• Lead the coordination and optimization of paid digital marketing campaigns, with a special focus on local initiatives. Regular reporting and analysis of campaign results to adjust strategies for optimal performance are essential components of this role.
• Manage website content by updating and modifying it periodically, ensuring currency, while also developing engaging content for the website and social media platforms, aligning with the brand voice and marketing objectives.
• Utilize CRM and analytics tools to generate reports, track performance, identify trends, and offer actionable insights for continuous improvement. Manage the retail CRM database, identify customer segment opportunities, and extract customer lists for email communication programs.
• Collaborate effectively and engage with various cross-functional teams throughout project development. Align closely with Operations and Client Care to guarantee the seamless flow of marketing efforts from lead generation to conversion.
• Stay abreast of changes and trends within the hearing care space as they relate to marketing campaigns and brand awareness to stay ahead of trends and cultivate new ideas. 

What you'll bring:

• Post-secondary education in a related field at the College or University level; education, courses or certificates in a Marketing (or similar) capacity would be a definite asset.
• 3+ years of experience in a marketing capacity with a minimum of 2 years of prior digital marketing experience with a strong focus on local Search Engine Marketing (SEM) and community engagement, ideally gained within an agency, retail, or consumer packaged goods (CPG) environment.
• Demonstrated ability to write well, with strong grammar and an engaging style suitable for digital content. 
• Experience in coordinating and optimizing local SEM organic and paid campaigns and fostering community relations. 
• Strong understanding of current digital marketing tools and strategies, specifically for enhancing local visibility and community interaction.
• Basic knowledge of analytics tools and principles, with a curiosity and eagerness to learn and explore data to inform marketing strategies.
• Experience in healthcare consumer marketing is advantageous but not mandatory.
• Business-acumen to spot opportunities, trends, and innovation and translate them into marketing strategies and plans through campaign strategy development, execution, and post-campaign reporting. 
• Comfortability operating in a highly matrixed environment fostering a deep understanding of the market, digital trends, client trends, and competitive activities.
• Creativity and innovation mindset driven to bring new ideas to the organization
• Ability to work with and manage external vendors to deliver results within designated timelines. 
• Strong planning and problem-solving skills, excellent analytical skills
• Strong communication and stakeholder management skills to work with people across all levels of seniority in the organization. 
• Self-starter attitude with the ability to handle conflicting priorities and deadlines.
• Willingness to participate in some work and event related travel (generally less than 5% of the time). 

HearCANADA is committed to fair and accessible employment practices, and we welcome and encourage applications from candidates with disabilities. Accommodations are available on request for candidates taking place in all aspects of the selection process.