Marketing Manager

LOOKING FOR A MARKETING MANAGER 

​​​​​​​ Are you interested in joining a dynamic company, where you can unleash your creativity and ardor for modern marketing trends while developing and implementing effective marketing strategies and campaigns? If so, this opportunity is for you!

ABOUT THE OPPORTUNITY

Workland presents an exciting career opportunity with our client, Creative At Home Inc., based in British Columbia, which has 2 main brands: CRAFT Artisan Wood Floors , and UrbanWood Floors . 

Professionals and discerning homeowners hold both brands in high regard for their artisanal approach to wood craftsmanship. The brands’ leadership in responsible wood sourcing, sustainable manufacturing practices, and a steadfast commitment to product transparency further elevate its reputation. CRAFT understands that sustainability and beauty must be accessible to all, diligently working to ensure that its stunning and eco-friendly floors remain affordable for a wide range of projects. 

At the heart of every CRAFT floor lies the philosophy of biophilic design, aiming to enrich lives by fostering a profound connection to nature and the exquisite colors and textures inherent in real wood. CRAFT's meticulous attention to the intricacies of wood craftsmanship and the artistry required to achieve nuanced tones and textures imparts an authentic, organic feel to every CRAFT floor.

The company is currently seeking a Marketing Manager , with expertise in developing and implementing strategies to enhance market presence. The ideal candidate will handle a variety of responsibilities, from strategic planning to the oversight of day-to-day marketing operations, ensuring all activities align with the brand’s identity.

WHY SHOULD THIS OPPORTUNITY INTEREST YOU?

1. Work for a fast-growing market leader 

2. Contribute directly to the company’s ambitious growth plans

3. Opportunities for business traveling 

4. Ability to work remotely

5. Competitive compensation and benefits package

6. Join a friendly, hardworking team in a down-to-earth work environment 

JOB DESCRIPTION

Reporting directly to the CEO, the Marketing Manager at Creative At Home Inc., will have the responsibility to develop and grow awareness of the company’s 2 main brands: CRAFT Artisan Wood Floors, and UrbanWood Floors. 

Responsibilities include managing the marketing budget, developing and implementing strategies to strengthen the company’s market presence, and ensuring that all marketing material is in line with the brands’ identities. To be successful in this role, the ideal candidate should be willing to take on a broad range of duties related to marketing, ranging from executive-level decision-making to many of the day-to-day tasks required to complete ongoing projects.

The Marketing Department is currently comprised of a competent Senior Graphic Designer, with a lot of ongoing input from the CEO. The successful candidate will supervise the Senior Graphic Designer and will likely be in a position to add a new role of Marketing Assistant to the team in the short to mid-term.

YOUR TASKS AND RESPONSIBILITIES WILL BE:

• Design and implement comprehensive marketing strategies and campaigns to create awareness of the company’s brands, from ideation to execution;

• Identify target audiences, creatively devising and leading across channels marketing campaigns that engage, educate, and motivate;

• Responsible for digital advertising campaigns, SEM, and SEO;

• Be responsible for managing and producing valuable content for the company’s online presence, including social media (Instagram, LinkedIn, Facebook), etc.;

• Content creation for both digital and traditional media, including website;

• Supervising one or more team members in the marketing department;

• Design and execution of promotional events & industry tradeshows;

• Control budgets and allocate resources amongst projects;

• Plan and execute initiatives for new product launches;

• Monitor progress and submit performance reports;

• Conduct general market research to keep abreast of trends and competitor’s marketing movements;

• Public relations & strategic partnerships;

• Collaborate with the sales team in order to support business development activities.

THE REQUIREMENTS FOR THIS POSITION ARE:

• Bachelor’s degree in Marketing or related field;

• 10 years of experience as a marketing professional, including management experience;

• 5+ years of experience specifically in digital marketing and a proven track record of success; 

• Up-to-date with the latest trends and best practices in online marketing;

• Solid knowledge of website development and analytics tools; 

• Numerically literate, comfortable working with numbers, making sense of metrics;

• Ability to travel when required;

• Architecture and Design industry experience (a very big asset).

CHARACTERISTICS OF THE IDEAL CANDIDATE :

• Great communication skills, including copywriting 

• Hard-working

• A high degree of attention to detail

• A sense of aesthetics 

• Well organized

• Autonomous

• Creative

• Driven and self-motivated

• Proactive

• Trustworthy

• Team player

Remote work policy: This position can be executed 100% remotely, from anywhere in Canada. Please note that this position is open to Canadian residents only and will require regular travel to Vancouver B.C.

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ABOUT WORKLAND

Workland is proud to have been mandated to assist Creative At Home Inc. in the recruitment process for this great job opportunity. Workland's mission is to solve recruitment and job search problems by combining marketing, technology, and experienced professionals. The ultimate goal is to accelerate and facilitate the process of connecting talented professionals with the right organizations through an approach that promotes diversity, equity, and inclusion in the workplace. ​​​​​​​