Senior Manager of Product Marketing

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.

We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!

We are looking for a Senior Manager of Product Marketing to manage a team of software product marketers, primarily focused on Fiix CMMS by Rockwell Automation (Computerized Maintenance Management System). You will sit at the intersection of the marketing, sales, and product organizations.

Your job is to help craft the overall go-to-market (GTM) strategy and successfully bring new products to market to strengthen the Fiix CMMS market presence and drive overall financial performance. This includes everything from defining our target market, setting the positioning and value propositions, to running product launches, to making sure the sales team understands how to talk about the product and making sure customers understand how to use it.

Position can be located in one of our primary locations (Toronto, Milwaukee, Cleveland, Detroit) but is also remote friendly.

Responsibilities managed directly or by your team include the following:

• Define and execute go-to-market strategies for Fiix software solutions, including marketing plans, positioning, value statements, target customer definition, and core message development through market research and customer interaction.

• Responsible for identifying possible entry points into new market opportunities through verticals, geos, segments, or adjacent solutions.

• Work with marketing programs and campaign teams to define themes, tactics and audience for marketing programs.

• Define, drive and create/co-create engaging content to establish Fiix as a trusted advisor on manufacturing trends, best practices, and technology.

• Lead/Manage team that own New Product Introduction (NPI) and launch process that spans the commercial, revenue, and product organizations communicating features and capabilities.

• Define and drive success across Fiix CMMS/maintenance, asset risk predictor, analytics, user experience and mobility software capabilities.

• Position Fiix as a thought leader and leverage the community including users, press and industry analysts. Serve as product evangelist for Fiix, functioning as one of the leading spokespersons for the use of Fiix in the manufacturing industry, including user group meetings, tradeshows and conferences, and software industry conferences.

• Oversee the competitive and market intelligence function for Fiix and other operations management solutions.

• Participate in readiness/training activities to ensure sales is equipped to market, demo and sell in new industries.

• Develop sales tools, presentations and help with enablement to accelerate pipeline and improve close rates.

• Guide, coach and expand Product Marketing team as you create alignment and set priorities while developing the team to their full potential

• Support our analyst relations strategy to secure positive relations to appropriately position Fiix as an industry front runner. You'll be focused on working with analyst firms to complete research reports and whitepapers and facilitate briefings and interviews during specific events just to name a few.

Competencies:

• You have experience leading a product marketing team.

• Pricing strategy experience a plus.

• You have a proven ability to create and execute commercial and go-to-market strategies across marketing, sales, and product organizations.

• You have experience in building product positioning, value propositions, and buyer personas.

• You're an exceptional communicator, presenter, motivator, and influencer that's comfortable in a boardroom, on a stage, or in front of a camera.

• You can clearly conceive and articulate complex concepts and frameworks to a broad audience.

• You're a lateral thinker that creatively problem solves.

• You're knowledgeable about SaaS products, B2B marketing, and business models.

• You have a proven ability to make decisions quickly and effectively.

• You're a relentless prioritization master that can execute complex strategies flawlessly, and drive measurable results.

Qualifications:

• Bachelor's Degree in relevant field or relevant product, marketing, product marketing or management experience

• Knowledge and experience with manufacturing software, product marketing, marketing programs experience is required

• Knowledge of manufacturing industries and business processes is preferred

• Excellent writing and presentation skills

We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at .