Senior Manager, Product Marketing

Embark on a journey with one of Canada's fastest growing companies – welcome to goeasy! We have been honored with recognitions such as  Waterstone Canada’s Most Admired Corporate Cultures , the 2022 Report on Business Women Lead Here ,  Report on Business for Canada’s Top Growing Companies  and  TSX30  as one of the  best performing companies on the TSX . We've also received the  Greater Toronto Top Employers Award  and  certified as a Great Place to Work® . We're on the lookout for the best and brightest to join our team!

Our vision is to provide everyday Canadians a path to a better tomorrow, today.  As one of Canada’s leading non-prime consumer lenders, we offer a full suite of products including non-prime leasing, unsecured and secured loans as well as point-of-sale-financing though easyhome, easyfinancial, and LendCare.  

Looking for an opportunity to leverage your leadership, strategic planning, and product management skills? We are seeking a Senior Manager, Product Marketing , to join our Marketing team at goeasy.  In this role, you will be responsible for our suite of value-add financial wellness products that help our customers improve their financial health. These products include credit rebuilding tools and a benefits package inclusive of home, auto and other services. You will also take play a key role in supporting and developing a suite of new financial products and services. 

 You'll lead end-to-end product roadmaps, ensure optimal growth and customer satisfaction, and collaborate with cross-functional teams to implement strategic initiatives. If you're a natural innovator with strong analytical skills and a passion for driving profitable growth, we invite you to join us in reimagining the future of our portfolio and delivering exceptional value to our customers.

What will you be doing?

• Own the success, design and development of a suite of financial wellness products including credit optimizer, home & auto and future financial products and services.
• Develop and execute the end-to-end product roadmap, focusing on value proposition, product positioning, and go-to-market strategy.
• Monitor and optimize the overall and individual health of the product portfolio for growth, customer satisfaction, and engagement, exceeding P&L targets.
• Drive profitable growth through prioritization of initiatives and optimization, taking ownership and accountability.
• Partner with customer experience to lead and drive customer experience improvements to drive increased value for customers and the P&L including driving relevant customer insights and research assignments
• Responsibility over product P&L including relevant product and pricing decisions
• Lead cross-functional teams to plan, implement, and supervise progress against strategic initiatives and product roadmaps.
• Collaborate with digital, lifecycle, and integrated marketing teams as well as other cross-functional teams including operations, risks, legal and finance to develop strategic marketing initiatives and campaigns.
• Utilize strong analytical skills to inform decisions and strategy using data.

What experience do you have?

• Minimum of 5 years of experience in hands-on product development and management, with a specific focus on ancillary and credit card products
• Demonstrated expertise in verbal and written communication, including strong presentation skills for engaging stakeholders and teams across goeasy.
• Exceptional organizational skills with a proven ability to manage complex projects effectively.
• Clear track record of performance in similar roles, showcasing strong leadership and strategic decision-making.
• Innately innovative and curious, constantly seeking new opportunities and thinking outside the box to drive product innovation.
• Strong analytical skills with a data-driven approach to inform decisions and optimize performance.

Comfortable working in ambiguous situations, managing multiple priorities with an entrepreneurial, creator mindset.

Expertise successfully working with third-party vendors and partners, an expert at relationship management.

We offer a Flexible Work Program that provides you the ability to work three days onsite per week , between our Mississauga and downtown Toronto office.

Internal Applicants : please apply through the link and provide written endorsement from your current manager.

Why should you work for goeasy?

In keeping with our mission to create better tomorrows for our employees, each year goeasy commits to continuously enhancing its total rewards. Here are some of the perks we offer…

Financial Benefits:

• Leverage our RRSP match and Employee Share Purchase Plan programs.
• Annual bonus that rewards your hard work and dedication.
• Employee discounts on furniture, electronics, and appliances.
• MAT & PAT leave top-up.
• Expand your financial knowledge through engaging Financial Literacy Learning opportunities.

Health and Lifestyle:

• Enjoy company-paid volunteer days to give back to the community.
• Access 24/7 healthcare with Virtual Doctor Appointments.
• Personalize your benefits with a flexible modular benefits package.
• Stay fit and energized with exclusive access to our on-site private gym at our head office.

Employee Perks:

• Fuel your growth with the Tuition Assistance Program.
• Double the impact of your generosity with Company Matched Charitable Donations.
• Internal development training programs and platforms including job-specific training, career coaching, leadership excellence, mentorship, and many others.
• Enjoy a state-of-the-art office space with perks like a games room, a healthy snack program, a fitness studio, free gated parking, and more!

Diversity, Inclusion, and Equal Opportunity Employment:

At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information:

All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.  We thank all interested applicants; however we will only be contacting those for interview who possess the skills and qualifications outlined above

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