Senior Sales and Marketing Associate

Avena is recruiting a Senior Sales and Marketing Associate.This role is a responsible, active member of the dynamic sales and marketing team of Avena Foods. As such, they will contribute to the planning and implementation of sales, marketing, and advertising activities.
Key Responsibilities
- Develop and execute a result-driven social media strategy.
- Develop engaging content for social media platforms.
- Attend events/shows and develop live content.
- Maintain a consistent brand voice across all social channels.
- Monitor social channels for trends.
- Review analytics, create reports and develop plans to improve performance.
- Manage daily administrative tasks and support the sales staff in building sales records, developing CRM skills and enabling them to use NetSuite.
- Qualify website and telephone leads, forwarding them to the appropriate sales director.
- Coordinate and provide technical services for Avena run webinars and other on-line events.
- Grow the MailChimp subscriber list.
- Develop a PowerPoint presentation that introduces Avena and the scoop and benefits of the PIC project
- Liaise with Canadian food development centres and take responsibility for at least one of the major customers.
- Take over principal responsibility for five or more Canadian prairie-based customers
- Monitor and report competitors marketing and sales activities. Qualifications
Passion for social media and proficient with major platforms.
Proficiency with video and photo editing tools.
Excellent social listening skills.
Bachelors degree.
Some knowledge of Food Science.
Excellent communication skills (email, phone, etc.)
Ability to build positive relationships with customers and other members of the team.
Computer literacy. This position requires continual use of the computer system.