Student, Marketing & Communications

Job Req ID: 632 Department: Marketing, Communications and Community Relations

Student, Marketing & Communications (Transit)

Job Number: 632
Job Type: Student
Temp Contract Length: 4 months
Location: 250 Strasburg Rd - Transit-Strasburg Road Ops
Job Category: Other
Number of Positions: 1
Department: Marketing, Communications and Community Relations
Division: Transportation Services
Hours of Work: 35
Union: OTHER
Grade: Student Grade 09
Salary Range: $21.20 - $23.56
Our Story:
Committed to fostering opportunities for current and future generations, the Region of Waterloo is an inclusive, thriving and sustainable region of connected rural and urban communities with global reach. Our mission is to serve, engage and inspire, by delivering quality services to a diverse population of 630,000+, while creating a healthy, collaborative environment of learning, respect and innovation This is a place where employees are valued and recognized for their talents and contributions to our success. Our employees take pride in making a difference in people's lives through the work that we do. We are looking for people like you to help make it happen Duties/Responsibilities

• Assists with communications strategies and related activities to promote and increase media and public awareness of transit products, services, and mandate (including service expansion projects).
• Produces/coordinates a range of promotional materials (e.g., press releases, stories, blog posts, newsletters, social media posts, flyers, brochures, signage, handouts). Compiles information from staff on program and service offerings, and creates plans and materials for dissemination across various channels. Ensures materials adhere to guidelines, design standards, and branding. Supervisor reviews and approves public materials prior to release.
• Develops visual content for operational/informational communications, including social marketing initiatives (e.g., photography, videos).
• Writes blog posts and social media content. Maintains and updates relevant webpages and online calendars. Responds to/redirects inquiries. Monitors social and website use and recommends content updates, new pages/sections, and layout changes.
• Participates to evaluate the effectiveness of communications projects.
• Researches and identifies promotional opportunities to support programs and initiatives.
• Participates in outreach activities/events to promote programs and initiatives.
• Assists with internal communications to transit staff to improve employee understanding and engagement.
• Works in a standard office environment. Travels occasionally to participate in events and promotional activities. Occasionally lifts/carries boxes of promotional items weighing up to 25lbs.
• Performs related duties as assigned.

Knowledge, Skills, and Abilities

• Knowledge of marketing and communication principles and practices normally acquired through current enrolment and completion of at least one year of a college or university in a related program.
• Written and verbal communication skills, with ability to compose and edit internal and external publications, brochures, email marketing, digital media and newsletters using creative, interpretive, and grammatically correct writing skills, and to modify communications to suit audience.
• Ability to speak to small groups of people (e.g. tours and promotional events).
• Ability to take a creative approach to marketing online, make recommendations and implement new tools to further the Division’s online presence.
• Skill using social media, including Facebook, Instagram, TikTok, Twitter and YouTube. Ability to leverage social media to drive customer engagement and audience development, and enhance social networking.
• Computer skills with ability to use software such as document management systems, Adobe Creative Suite, and MS Outlook, Excel, and Word.
• Ability to create visual content as part of informational/operational communications (e.g., video, photography). Ability to edit and rework content into formats appropriate for digital communications platforms.
• Analytical, research, and organizational skills to interpret and apply policies, procedures, and standards; evaluate campaign performance; and work independently and as a team member to complete projects and balance competing demands.
• Ability to adjust working hours for presentations, special events, and may be requested to work weekend hours for same.
• Ability to travel within and occasionally outside Waterloo Region.
• Ability to support and demonstrate the Region’s values.

Please note To be considered for employment as a student, a person must be: registered as a full-time secondary or post-secondary student in an accredited institution, or currently recognized as having full-time status by the academic institution but applying for a school vacation, practicum or work term, or returning to full-time studies in the next academic term. Students who are in their final year of academic study and who are not intending to return to full-time studies are eligible for student employment up until the time they convocate. Students participating in education and retraining programs at the post- secondary level, though not full-time students, are eligible for related student employment opportunities, where an appropriate match exists i.e. full-time employee in Community Services taking part-time courses to become a caseworker is eligible for a summer student caseworker position
The Region of Waterloo is an equal opportunity employer committed to diversity, inclusion, and supporting the well-being of our employees. We encourage qualified applicants to apply and will accommodate the needs of qualified applicants under the Human Rights Code in all parts of the hiring process
Alternate formats of this document are available upon request. Please contact Service First Contact Centre at phone number , or TTY number to request an alternate format