Territory Manager - Wine

Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Casamigos, Aquilini Brands, EPI and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru . With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.

As a Territory Manager – Wine, you will be responsible for meeting or exceeding pre-determined service expectations while promoting product and fulfilling route management objectives. Through excellent execution you will achieve volume targets, market share, brand equity and grow brand distribution with the right brands in the right accounts in your assigned territory.

• Manage territory coverage to ensure excellent execution.
• Effectively plan on a daily, weekly or monthly/quarterly basis, with quota and distribution objectives
• Maintain and grow existing volume and distribution by building credible and long-term relationships with ON and OFF Premise accounts.
• Manage assigned budget as required.
• Conduct wine tasting and education sessions
• Execute sales calls using the company’s Structured Call methodology.
• Report on competitive activities within the territory and offer constructive suggestions
• Prospects, quantifies, and qualifies new accounts to determine potential fit with brand portfolio.
• Provides product and brand marketing knowledge through sales aides and staff training seminars.
• Work with supplier representatives and members of management in the field to promote sales
• Service and improve the marketability of our products through shelf management, display position and frequency, concept selling and price point management.
• Ensure distribution of brands in key purchasing areas of account.

• Bachelor’s degree required
• 3 or more years’ selling experience in Fast Moving Consumer Goods environment.
• Strong organizational and multi-tasking capabilities
• Excellent communication skills: verbal, listening and written
• Demonstrate sound judgment and problem-solving skill
• Excellent Negotiation and Influencing Skills
• Sound knowledge of the sale and marketing of wine & spirit
• Strong interpersonal and analytical skills
• Proficient MS Office skills
• Knowledge of Liquor Board Regulations, market trends and competition
• Other duties, as assigned by the jobholder’s supervisor, may also be required

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.